Senior Manager – Product Management and Marketing

Lauritz Knudsen Electrical and Automation (A unit of Schneider Electric India Pvt. Ltd.) is a pioneering electrical and automation brand with a rich legacy of over 70 years in India. We offer a comprehensive portfolio of low-voltage switchgear, medium-voltage switchgear, automation solutions, software, and services catering to diverse segments, including homes, agriculture, buildings, infrastructure, and industry.

L&T Switchgear is now Lauritz Knudsen Electrical & Automation.

Role Overview :

As Senior Manager – Product Management and Marketing for Variable Frequency Drives (VFDs) & Soft Starters, you will be responsible for driving the strategic growth, innovation, and market positioning of the VFD product portfolio. This role demands a strong blend of technical expertise, market insight, and leadership to manage the full product lifecycle and execute impactful marketing strategies.

Key Responsibilities :

Product Management

Own the product roadmap for VFDs & SSs, aligning with business objectives and customer needs.

Lead product development initiatives in collaboration with engineering, R&D, and manufacturing teams.

Conduct market analysis to identify trends, customer pain points, and competitive positioning.

Define product specifications, pricing strategies, and value propositions.

Monitor product performance, customer feedback, and drive continuous improvement.

Marketing Strategy

Develop and execute marketing plans to promote VFDs across target segments ( Under Utility, Infra, Building segments and associated OEMs ).

Manage product launches, promotional campaigns, exhibitions, and technical content creation alongwith Marcom team.

Collaborate with sales teams to support lead generation, customer engagement, and channel enablement.

Drive digital marketing initiatives including SEO, SEM, webinars, and social media outreach alongwith Marcom team

Represent the product at industry events, exhibitions, and customer forums.

Cross-functional Leadership

Coordinate with supply chain, finance, service teams & L1 support to ensure product availability and support.

Provide training and tools to sales and application engineering teams.

Track KPIs such as market share, revenue growth, and customer satisfaction.

Qualifications & Experience :

Bachelor’s degree in electrical engineering or related field; MBA preferred.

8–12 years of experience in product management and marketing, preferably in industrial automation or power electronics.

Deep understanding of VFD technology, applications, and market dynamics.

Strong analytical, communication, and project management skills.

Experience working with cross-functional teams and managing product portfolios.

Preferred Skills :

Familiarity with standards and certifications relevant to VFDs (IEC, UL, etc.).

Proficiency in tools like SAP, Salesforce, Power BI, and marketing automation platforms is preferred.

Ability to translate technical features into customer-centric benefits.