Programmatic Business Development Lead

Designation – Programmatic Sales - Business Development

Experience – 3+Years

Job Location - Delhi CP

Key Responsibilities

Strategic Sales Planning : Develop and implement a comprehensive sales strategy for programmatic advertising across the region, ensuring alignment with overall business objectives.

Relationship Management : Build and maintain long-term relationships with key stakeholders, including agency trading desks, demand-side platforms (DSPs), supply-side platforms (SSPs),

and ad exchanges.

Team Leadership : Lead and mentor a team of sales professionals, providing guidance on best practices in programmatic sales and ensuring high performance.

Market Analysis : Conduct market research to identify trends, opportunities, and competitive landscape to inform sales strategies.

Sales Execution : Manage the entire sales process from lead generation to closing deals, ensuring effective communication and collaboration with internal teams.

Performance Monitoring : Establish KPIs for the team and monitor performance against targets, making adjustments as necessary to meet objectives.

Client Consultation : Serve as the primary consultant for clients on programmatic advertising solutions, providing insights into campaign performance and optimization strategies.

Required Skills and Qualifications

Experience : Minimum of 8-10 years in programmatic advertising or digital sales, with a proven track record of managing high-performing sales teams.

Technical Knowledge : In-depth understanding of programmatic ecosystems, including ad tech platforms (DSPs, SSPs), real-time bidding (RTB), and data management platforms (DMPs).

Leadership Skills : Strong leadership capabilities with experience in motivating teams and driving results in a fast-paced environment.

Analytical Skills : Ability to analyze performance data to make informed decisions that enhance campaign effectiveness and revenue growth.

Communication Skills : Excellent verbal and written communication skills to effectively convey complex concepts to diverse stakeholders