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Sales Head - Referrals - Interior Design
HnH Placement Pvt. Ltd.Mumbai, India1 day ago
Job descriptionKey Responsibilities : Define referral-led growth strategy and KPIs (referrals per day, conversion %, revenue impact, CAC, ROI). Set aggressive but achievable referral targets aligned with business goals. Collaborate closely with center heads and regional sales managers to cascade and track referral goals. Work daily with field operations, marketing, product, finance, and tech teams to ensure a smooth referral funnel. Plan and execute center-level referral campaigns, roadshows, workshops, and incentive contests. Build and distribute promotional kits, POS materials, and digital assets to enable centers to run local engagement programs. Track daily referral volumes, conversions, payouts, and incentive accruals using BI dashboards. Conduct weekly reviews with centre leadership, identify performance gaps, and implement corrective action plans. Design tiered incentive structures for both referrers (existing customers / partners) and referees (new customers). Manage timely payout / credit disbursements with strong audit controls and reporting discipline. Evaluate and implement referral tools (ReferralCandy, Ambassador, custom tech integrations). Standardize SOPs across centers including referral code issuance, tracking, compliance, and reporting. Run A / B tests on messaging, channels, incentives, and campaign formats. Present insights and recommendations to senior leadership to improve referral effectiveness. Prepare and publish periodic performance reports for the CSO, center heads, and field teams. Champion referral culture across the organization to drive awareness and adoption. Qualifications & Requirements Experience : 7–10 years in referral / affiliate marketing, field sales, or channel operations; minimum 2 years leading referral programs. Field Exposure : Analytical Skills : Proficiency in Excel / SQL and BI tools (Power BI / Tableau). Project Management : Ability to manage multi-layered campaigns and cross-functional dependencies. Education : Bachelor’s in Marketing / Business or equivalent; MBA preferred. Proven track record of scaling referral revenue (> Experience in retail / consumer-facing businesses or SaaS with field-heavy operations. Working knowledge of CRM systems (Salesforce, HubSpot) and referral platforms. Strong relationships and credibility with regional center teams and senior leadership.
Urgent requirement for Indias Leading Interior Designs company
Designation : Referral Head
Location : Hybrid (Head Office + Regular Centre Visits)
Budget : Upto 30 Lakhs + Exciting perks (Hike Given Basis last CTC)
Weekoff – Monday fixed off. (Sunday will be working)
- Role Summary
The Referral Head will own the complete referral engine—strategy, execution, and performance. This role is responsible for driving consistent referral inflow by aligning with centre teams, engaging center heads, and executing high-impact on-ground promotions. The ideal candidate is a field-driven, data-oriented leader who converts customers and partners into strong brand advocates.
1. Strategy & Target Setting
2. Cross-Functional Coordination
3. On-Ground Activation
4. Performance Monitoring
5. Incentive & Reward Management
6. Process & Tool Ownership
7. Data-Driven Optimization
8. Stakeholder Communication
Strong experience working with regional / center teams and executing on-ground activation.
₹50 Cr ARR from referrals).
Please DM on whatsapp at OR for Further Details
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Interior Design Sales • Mumbai, India
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