About the Role
We are seeking a Paid Marketing Performance & Growth Marketing Specialist with 5–7 years of hands-on experience in performance-driven digital marketing. This mid-level role is perfect for someone who thrives in a fast-paced, data-rich environment and knows how to scale paid media campaigns profitably.
Key Responsibility
- Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook & Instagram) Ads, TikTok Ads, and LinkedIn Ads
- Analyze campaign performance data to drive actionable insights and continuous improvement
- Develop and manage full-funnel ad strategies aligned with business growth targets
- Collaborate with creative, product, and sales teams to ensure cohesive campaign messaging
- A / B test creatives, audiences, and bidding strategies to improve ROAS and CPA
- Monitor budget pacing and ensure efficient allocation across platforms
- Stay updated with platform changes, new ad formats, and digital marketing trends
Requirements
5–7 years of experience in digital marketing, with a core focus on performance / paid marketingProven expertise in Google Ads, Meta Ads, TikTok Ads, and LinkedIn AdsStrong analytical mindset with experience in tools like Google Analytics, Google Tag Manager, and data visualization platformsHands-on experience with budget management of atleast ₹10 Crore+ annually (preferred)Understanding of full-funnel marketing and user acquisition strategyExcellent communication and reporting skillsSelf-starter with the ability to work independently and on-site in MysoreWhat we offer
Competitive CTC : ₹7–₹9 LPA based on experience and skillsetOpportunity to lead and scale paid marketing efforts for a global businessA dynamic, collaborative work environment with growth opportunitiesWork on-site with a passionate team in our Mysore officeHow to apply
Ready to take your paid marketing career to the next level?
Apply now by sending your resume and portfolio to hr@lydiagsimpex.com or apply directly via LinkedIn.