Performance Marketing Executive

Performance Marketing Executive (Meta & Google)

Location :

Bengaluru (on-site / hybrid)

Experience :

1–3 years (minimum 1 year hands-on with Meta & Google Ads)

Company :

Bogo Book – Bengaluru’s 1+1 (BOGO) membership

About the role Own day-to-day acquisition across

Meta

and

Google —from campaign builds and creative testing to measurement and optimization. Your north stars : efficient paid signups and scalable learnings.

What you’ll do

Plan, launch, and optimize

Meta (IG / FB)

Google (Search / YouTube / Display)

for conversions.

Build full-funnel structures (prospecting, remarketing, retention) with

audiences / LALs / RLSA .

Run structured

A / B tests

on hooks, formats, offers; iterate fast on winners.

Maintain tracking hygiene :

GA4, GTM, UTMs, Meta CAPI, Google conversions .

Monitor & improve

CAC, CTR, CVR, ROAS, 7-day activation .

Partner with content / design for ad briefs; with product for LP experiments.

Report weekly with insights and budget reallocation recommendations.

Support allowlisted / Collab Ads with creators when needed.

Must-haves

1+ year

hands-on with Meta & Google Ads (owning budgets).

Strong grasp of

CAC / LTV / ROAS / MER

and funnel thinking.

Practical experience with

GA4, GTM, Pixel / CAPI , conversion tracking.

Sharp short-form ad copy; test planning; Sheets / Excel fluency.

Bengaluru-based; comfortable with rapid launch cycles.

Nice-to-haves

Marketplace / subscription / local services experience.

App campaigns, WhatsApp entry points, CRO.

Basic SQL / Looker Studio; Canva / Figma for quick mocks.

Success looks like

Hitting

CAC targets

while scaling responsibly.

Clear test learnings every week (creative, audience, placement).

Clean data parity across GA4, Meta, and Google Ads.

Improved

first-week redemption / activation

from paid cohorts.

Tools Meta Ads Manager

• Google Ads
• GA4
• GTM
• Whatsapp / Looker Studio / Sheets
• Meta CAPI
• Hotjar / Optimize (or similar)

Compensation & perks

Salary :

₹20,000–₹30,000 per month (fixed)

performance bonus

Health benefits; learning budget for certifications

Hybrid work (Indiranagar / Koramangala preferred)