Ameriprise Financial - Group Lead - Digital Marketing

Key Responsibilities :

Role related requirements :

• Bring industry learning, experience, and best practices to identify opportunities and build out / expand digital marketing services for Ameriprise advisors.
• Partner with marketing and analytics teams to fast pace digital progress dashboards.
• Build tactics for creating prospect / deepening opportunity pipelines.
• Manage and provide guidance to the digital marketing specialist(s).
• Enable relevant research and development to consistently upscale / upskill the service support and team of analyst(s).
• Protect Client data and confidentiality; prioritize and perform work in accordance with established processes / procedures.
• Domain related requirements.
• Ability to create and implement relevant social media strategies / content, as required.
• Driving social media campaigns.
• Utilize available analytics from different tools & leverage it to drive appropriate marketing strategies.
• Ability to, over a period of time, handle a team of analyst.
• Ensure to manage relevant reporting requirement.

Required Qualifications :

• Minimum 5+ years of work experience in strategizing & executing digital marketing campaigns.
• Willing to work evening hours : 8 : 00 pm to 4 : 30 am (9 : 30am to 6pm CST).
• Experience in media analytics.
• Strong thought & result leadership.
• Expert in utilizing analytics to drive relevant decision making in marketing strategies / activities.
• Good communication skills Proven written and verbal communication skills with client service orientation.
• Experienced in working with stakeholders and handling online marketing projects from various industry verticals.

Preferred Qualifications :

• Prior experience in customer-based interactions roles both written and verbal will be an added advantage.
• Experience Of Interacting With Financial Advisors Will Be Preferred.
• Basics of financial planning & broad exposure to financial products like mutual funds, insurance, retirement services, etc. would be an added advantage.
• Experience of being part of and enabling start-ups / new business setup approach will also considered a positive.

(ref : iimjobs.com)