Digital Marketing Lead

Job Description

Responsibilities of the Candidate :

• Develop, implement, and manage digital marketing campaigns across various platforms (Google Ads, Facebook, LinkedIn, etc.).
• Conduct SEO activities, including keyword research, content optimization, and link building.
• Create engaging content for various channels, including website, blog, and social media.
• Manage and monitor social media presence, including community engagement and content scheduling.
• Analyse marketing data and provide insights to optimize campaigns and improve ROI.
• Collaborate with the design team to create visually appealing marketing materials.
• Manage marketing automation and lead generation activities.

Requirements

Requirements

Proven experience in digital marketing, including SEO, SEM, and social media marketing. Experience with Google Ads, Facebook Ads, and LinkedIn Ads. Strong content creation and content marketing skills. Familiarity with marketing automation tools and platforms. Excellent analytical skills with the ability to interpret data and provide actionable insights. Excellent communication and interpersonal skills. Strong problem-solving and analytical abilities. Ability to work independently and as part of a team.