FACE Prep - Head - Marketing

Role Description :

• This is a full-time, on-site role for a Head of Marketing located in Coimbatore.
• The Head of Marketing will be responsible for overseeing market planning and developing comprehensive marketing strategies.
• Day-to-day tasks include managing marketing campaigns, conducting market research, coordinating public relations efforts, and collaborating with the sales team to drive business growth.
• The role requires strong leadership skills to guide the marketing team and ensure the successful execution of marketing initiatives.

Key Responsibilities and Duties :

• The incumbent plays a crucial role in shaping the brand's identity and outreach.
• Should be responsible for crafting effective marketing strategies that resonate with the target audience.
• Should possess a flair for creative writing that captures attention.
• Oversee campaign from inception to execution, ensuring alignment with business goals.
• Should be able to analyze market trends.
• Should be able to understand competitors & refine strategies.
• Should be able to manage budgets wisely.
• A successful campaign needs financial oversight to maximize ROI without overspending.
• Collaboration is vital too-working closely with sales, product development, and creative teams fosters innovative ideas.
• Must monitor campaign performance which is critical for ongoing improvement.
• Adjustments based on data insights keep initiatives relevant and impactful in an ever-evolving marketplace.

Required Skills and Qualifications :

• Must possess a blend of both hard and soft skills.
• A strong foundation in digital marketing techniques is crucial.
• This includes expertise in SEO, social media strategies, and analytics.
• Ability to develop unique campaigns that resonate with the target audience can make all the difference.
• Having a flair for creating compelling content is key for engaging prospective customers.
• Excellent communication skills are non-negotiable.
• Analytical thinking also stands out among required traits.
• Being able to interpret data helps refine strategies and measure success effectively.
• Relevant educational qualifications typically include degrees in marketing, business administration or communications-providing the theoretical groundwork needed for this dynamic field.

(ref : iimjobs.com)