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Ecommerce & Digital Marketing Head - Beverages

Ecommerce & Digital Marketing Head - Beverages

ConfidentialCoimbatore, India
8 days ago
Job description

Responsibilities

  • Develop and implement digital marketing strategies to increase brand visibility.
  • Oversee all online marketing channels including SEO, SEM, social media, email marketing, and display advertising.
  • Lead and mentor a team of digital marketing professionals.
  • Analyze web traffic metrics and suggest solutions to boost web presence.
  • Coordinate with content, design, and product teams to ensure brand consistency.
  • Monitor competition and provide ideas to stand out.
  • Stay current with digital marketing trends and potential new channels.
  • Manage the digital marketing budget and allocate resources efficiently.

Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience as Head of Digital Marketing or similar leadership role.
  • Strong understanding of digital marketing concepts, SEO, SEM, analytics, and social media.
  • Excellent leadership and team management skills.
  • Outstanding communication and interpersonal abilities.
  • Analytical mindset with a problem-solving aptitude.
  • Experience with budget management and forecasting.

    • Skills

  • Google Analytics
  • SEO / SEM tools
  • Social media platforms
  • Email marketing software
  • Content Management Systems (CMS)
  • PPC advertising
  • Data analysis
  • Project management

    • Skills Required

    Data Analysis, Project Management, Google Analytics, email marketing software

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