Marketing Director

About Smart Wheels GPS : SmartWheels provides IoT-powered connectivity that enables real-time vehicle tracking and diagnostics, making it a reliable and comprehensive solution—especially suited for monitoring teen drivers or managing business fleets across large areas.

We are looking to add a senior resource to our team. A, Marketing Director with expertise in software product sales and marketing communications (MarCom). The ideal candidate will play a pivotal role in driving the growth and visibility of our software products developing and executing marketing strategies that align with sales objectives and enhance our brand presence. This role requires a strong understanding of both the software industry and effective communication tactics to engage with target audiences and drive demand. Key Responsibilities include :

• Strategic Marketing Development : Lead the development and implementation of marketing strategies to drive awareness, engagement, and sales of our software products.

o Work closely with the product and sales teams to align marketing efforts with product launches, feature updates, and business goals.

o Lead market research segmentation, targeting, and positioning efforts to execute campaigns.

o Work closely with chosen marketing agencies to achieve desired goals in digital marketing.

o Monitor and report on campaign performance, ensuring lead quality and volume meet sales objectives.

o Develop integrated marketing communications campaigns that include email marketing, content marketing, social media, and digital advertising.

o Ensure consistent messaging across all touchpoints, including websites, social channels, emails, and presentations.

o Develop creative campaigns around product launches, including digital content, blog posts, social media promotions, and email outreach.

Content Creation & Strategy : Oversee the development of high-quality content, including blog articles, e-books, video content, and customer success stories that educate and engage prospects. o Work closely with design teams to ensure content is visually compelling and aligned with the company's branding guidelines.

o Use customer feedback and analytics to refine campaigns, improve targeting, and adapt messaging to changing market dynamics.

o Provide regular performance reports to leadership and stakeholders, highlighting wins, challenges, and actionable recommendations for improvement.

o Work closely with the product team to understand the software&aposs value proposition and incorporate it into marketing materials and communications.

Qualifications :

Show more

Show less

Skills Required

Email Marketing, Digital Marketing, Content Marketing