Influencer Marketing Specialist

Job Title

Influencer Marketing Execution

Function / Department

Response – Branded Content

Job Location

Noida

• Position Summary & Scope

The Influencer Marketing – Sourcing & Execution resource will play a critical role in supporting influencer-driven branded content campaigns for diverse clients within TOI’s brand studio. Reporting to the Influencer Marketing Lead, the role involves identifying and onboarding influencers, managing day-to-day execution of campaigns, coordinating with internal teams and creators, and ensuring timely, error-free deliveries.

The position demands a highly organized, proactive, and collaborative professional with strong knowledge of influencer ecosystems across platforms (Instagram, YouTube, etc.), who can manage multiple campaigns simultaneously while delivering quality and speed.

Influencer Identification & Sourcing :

Campaign Coordination & Execution

Creator Communication & Deliverables Management

Documentation, Reporting & Payments

Cross-Team Collaboration

Platform & Trend Awareness

Reporting To

Influencer Marketing Lead

Reviewer / Skip Level Manager

AVP & Head – Branded Content

Financial

Non-Financial

Frequent interactions (inside and outside the organization).

Stakeholder Type

Most Frequent Contacts

Frequency

Purpose & Nature of Contact

Internal

Meetings with Response, Times Experiences

Daily / Weekly

Internal

Head- Branded Content

Daily / Weekly

External

Clients

As per Requirement

External

Vendors & Celeb Managers

As per requirement

Educational Qualifications Required

Relevant Experience

MBA, Degree in Advertising

2-5 Yrs

Functional Competency

Behavioral Competency

Good with Influencer Marketing SaaS Platforms, Powerpoint, Excel

Good in Communication, good negotiator