Performance marketing executive

About Hisab :

Hisab is a simple and powerful invoicing, accounting, and inventory software designed for Indian MSMEs. We are building our marketing team and looking for a Performance Marketing Specialist to drive new user acquisition through paid advertising campaigns.

Key Responsibilities :

• Generate creative campaign ideas that connect with MSME owners.
• Continuously brainstorm and experiment with new angles, hooks, and content formats to improve campaign performance.
• Plan, launch, and optimize paid ad campaigns across Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), and LinkedIn Ads.
• Define and execute ad strategy focused on trials and sign-ups with a clear ROI / ROAS target.
• Conduct keyword research, audience segmentation, and competitor analysis to maximize reach and relevance.
• Collaborate with external partners / agencies for ad creatives and video content.
• Track, measure, and report campaign performance metrics such as CTR, CPC, CPL, ROAS, conversion rate.
• Run A / B tests on creatives, targeting, ad copies, and landing pages for continuous improvement.
• Stay updated on latest trends in performance marketing, PPC, remarketing, and growth experiments.
• Work closely with the sales / remarketing team to align campaigns with user journey insights.

Requirements :