Performance Marketing & E-Commerce / Q-commerce Specialist (Brand Growth)

Experience : 2–5 years in E-commerce account management, Q-commerce growth or performance marketing

Role Overview

We are looking for a Q-commerce & E-commerce Specialist to drive growth for our brands across quick commerce and e-commerce platforms . The role involves coordination with category managers, campaign teams, and creative resources to ensure our brands achieve strong visibility, efficient inventory movement, and consistent ROAS-driven performance .

Key Responsibilities

Campaign Oversight & Optimisation

Work with platform advertising teams to monitor ongoing campaigns across all q-commerce and e-commerce platforms

Suggest new campaign ideas aligned with brand focus and consumer demand.

Optimise campaigns for ROAS, CTR, ATC → Orders conversion .

Strategic Campaign Planning

Brainstorm platform-specific campaigns considering seasonality, inventory, TG, and market focus.

Create monthly promotional calendars with clear KPIs.

Plan and brief creatives needed for each campaign (static, video, banner, etc.).

Growth Planning & Reporting

Develop a measured growth plan month-on-month with targets for revenue, ATC, and ROAS.

Benchmark performance against competitors and platform averages.

Share weekly and monthly reports with insights and recommendations.

Platform & Category Coordination

Liaise with category managers across platforms (Zepto, Blinkit, Instamart, Big Basket, Flipkart, Amazon, etc.).

Track and resolve stock and inventory issues in real time.

Ensure brand participation in platform-led promos, schemes, and offers .

Required Skills

Strong understanding of Q-commerce platforms (Zepto, Blinkit, Big Basket, Instamart) and E-commerce (Flipkart, Amazon) .

Familiarity with ad dashboards and campaign metrics.

Proficiency in Excel / Google Sheets / BI dashboards .

Strong communication and coordination skills for stakeholder management .

Analytical mindset to interpret performance data into growth actions .

Soft Skills

Proactive & hands-on with platforms.

Excellent coordination and follow-up skills.

Strategic thinker with an execution mindset .

Ability to work with creative, performance, and category teams simultaneously.

Key Result Areas (KRAs)

% of inventory issues resolved proactively.

Participation in all major promo / scheme opportunities across platforms.

Improvement in ROAS month on month .

Accuracy of growth plan vs. actual performance .

% of planned campaigns executed on time with required creatives.