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Brand Engagement & Strategy Manager

Brand Engagement & Strategy Manager

Aditya Birla Fashion and Retail Ltd.Republic Of India, IN
30+ days ago
Job description

The Brand Marketing Manager will be the key driver behind building, maintaining and driving the Galleries Lafayette brand in India. This role will drive brand strategy, campaigns and communication, awareness, footfall, online / offline media management, performance marketing and engagement through strategic brand marketing initiatives. The ideal candidate will possess a strong understanding of and experience in Luxury, Brand (Lifestyle, and FMCG) industries and focused brand management, go-to market, campaign management, digital / social media and brand content. Sucess in this role requires a creative bent of mind, an eye for detail with a passion for luxury retail.

Brand Awareness and Consumer Relationship

  • Conceptualize and execute strategies, campaigns, media and content that drive brand affinity and increase customer walk-ins at the store.
  • Continuously work on improving consumer experience by elevated customer engagement and designing solutions for customer retention.
  • Monitor and analyze customer traffic and engagement metrics to facilitate development of action plans to address customer needs.
  • Identify and develop customer insights of core TG (HNI / UHNI)

Brand Custodian

  • Create and enforce brand guidelines, ensuring consistency across all marketing channels and customer touchpoints.
  • Act as the key driver of the Galleries Lafayette brand identity and brand strategy in India, across all campaigns and brand initiatives.
  • Develop and manage a comprehensive communications strategy, including brand design, Online / offline media management, In store communication and all other consumer facing touch points.
  • Build and develop the brand profile including but not limited to creation and maintenance of brand guidelines.

    • Go to market campaigns

  • Conceptualize and execute monthly and seasonal go-to-market campaigns that align with brand objectives. Maintain weekly, monthly quarterly calendar with tracker and ROI reporting.
  • Identify suitable campaign insights that will enable brand differentiation and offer the business a competitive edge in the market.
  • Coordinate with cross-functional teams to ensure timely execution of campaign and its effectiveness.

    • Agency, vendors and media management

  • Be the SPOC for all agencies, media companies, partners, freelances and vendors. Develop and establish relationships with agencies (creative, digital & media), consultants and media companies, control budgets for each and track ROI.
  • Collaborate with stakeholders to design, plan and execute all brand communications across campaigns, in-store events, promotions, and activations.
  • Analyze the effectiveness of brand initiatives and come up with alternate strategies for better engagement.
  • Drive performance marketing, media planning and daily ROAS optimization for all paid media across social, search, affiliations, offline, WhatsApp, email and other paid channels. Budget planning, optimization and reporting will be critical.
  • Ensure homogenous brand communication across all channels in keeping with GL luxury experience and brand guidelines.

    • Beauty Marketing and activations

  • Plan, design and execute marketing programs and activities to establish and maintain brand presence in the market with a focus on category growth and market share.

    • Seasonal Opportunities

  • Strategically leverage key cultural events such as Diwali, weddings, Christmas etc to create unique marketing opportunities and promotions.

    • Social Media Marketing

  • Develop, design and execute social media campaigns that enhance brand visibility and engagement.
  • Monitor trends and adapt strategies to maintain relevance brand communications for GL.

    • Content Creation

  • Ensure brand design and content creation is on-brand across all platforms, ensuring alignment with brand voice and strategic objectives.
  • Ideate, plan and execute content that covers the goings on in the store
  • Collaborate with creative teams to produce compelling visual and written content.

    • External and Internal stakeholder relations

  • Owning and overseeing all brand communication from pitch to final execution to ensure all partner brand guidelines and objectives are fulfilled.
  • Manage internal (Store / retail / ecommerce / CRM) and external communications for all brand marketing initiatives, including internal stakeholder alignment, efficient relations, and crisis management. Vendor management and budget control will be a crtitical part of this role.
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    Brand Manager • Republic Of India, IN

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