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Entrepreneur In Residence - D2C Kids Skincare Brand - Founders Office
HI TalentMumbai, India4 days ago
Job descriptionDefine and evolve the brand positioning, voice, and identity in a sensitive and emerging category Identify whitespace opportunities and craft a differentiated value proposition for parents and children Lead innovation in product formats, ingredients, packaging, and storytelling Design and execute a D2C-first go-to-market strategy, followed by online marketplaces and offline retail Oversee pricing, distribution, promotions, and growth levers across channels Build strong digital funnels and a loyal consumer base through performance and brand marketing Collaborate with product development, R&D, supply chain, and compliance teams to deliver exceptional quality Ensure all formulations are dermatologically tested, safe, and regulatory compliant for kids Establish partnerships with pediatricians, dermatologists, and parent communities to drive trust 3+ years of experience in FMCG, D2C, or consumer brands - through either Consulting / in brand expeirence Proven track record in scaling or launching brands, preferably in personal care, baby care, or wellness Strong understanding of digital-first business models, growth marketing, and brand building Entrepreneurial mindset : comfortable with ambiguity, hands-on execution, and ownership Be part of a category-creating mission with high impact and visibility Lead a venture-backed brand with autonomy and agility Opportunity to shape a trusted household name in kids wellness
About the Role :
We are launching an exciting new venture in the kids' skincare spacea category with immense potential and a clear gap in quality, trust, and innovation. We are looking for a dynamic EIR to lead this brand from the ground up, owning everything from product and brand to go-to-market and P&L. This is a rare opportunity to build a new-age consumer brand with a strong backing, deep category insight, and a mission-led purpose.
Key Responsibilities :
1. Business Strategy & Leadership
- Work with the leadership to own the vision, strategy, and roadmap for the kids skincare brand
2. Brand & Category Building
3. Go-To-Market & Channel Strategy
4. Cross-Functional Excellence
Ideal Candidate :
Whats in it for you?
(ref : iimjobs.com)
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Entrepreneur In Residence • Mumbai, India
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