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Digital Marketing Associate

Digital Marketing Associate

ConfidentialMumbai, India
30+ days ago
Job description

Job Title : Content Associate

Department :  Marketing

Location :  Churchgate

Employment Type :  Full-time

About the Role :

We are seeking a dynamic and detail-oriented  Content Associate  to join our marketing team for our brand. This role demands a strong sense of brand voice, creativity, and understanding of content trends across platforms. The ideal candidate should have hands-on experience in content curation, copywriting, and social media optimization (SMO), while being the  central point of coordination with external agencies  for content planning, creation, and execution.

Key Responsibilities :

1. Content Creation & Curation :

  • Write compelling, brand-aligned  copies, captions, taglines , and  short-form content  for all social media platforms (Meta, Instagram, LinkedIn, YouTube, etc.)
  • Curate relevant and trend-driven content ideas that align with the tone and goals of each FMCG brand.
  • Ensure consistency in voice, tone, and messaging across platforms.
  • Collaborate with internal stakeholders for product knowledge and brand guidelines.

2. Social Media Management & Optimization :

  • Plan, build, and maintain  monthly content calendars  in alignment with campaign goals along with our agencies.
  • Optimize content for  organic reach, engagement, and shareability  using SMO best practices.
  • Stay up to date with the  latest trends, algorithms, and platform features  across Meta, LinkedIn, YouTube, and more.
  • 3. Agency Coordination & Execution :

  • Serve as the  single point of contact  for creative and digital agencies.
  • Ensure timely delivery of creative assets, post scheduling, and media plans.
  • Track deliverables and ensure agency output is aligned with brand expectations.
  • Review and approve content drafts before final deployment.
  • 4. Performance Monitoring & Reporting :

  • Collaborate with the digital team to track performance metrics and provide  monthly content performance reports .
  • Suggest content improvements based on data and audience behavior.
  • Conduct competitor benchmarking and share actionable insights.
  • Required Skills & Qualifications :

  • Bachelor's degree in Marketing, Mass Communication, or related field.
  • 1-3 years of experience in content writing, social media management, or digital marketing (FMCG sector preferred).
  • Excellent  command of written and spoken English .
  • Proven experience in  copywriting and caption writing  for brand communication.
  • Strong understanding of  brand tonality, digital storytelling, and audience engagement .
  • Familiarity with  Meta Business Suite, LinkedIn Campaign Manager, YouTube Studio , etc.
  • Ability to manage  multiple brand pages  and projects with tight deadlines.
  • Comfortable coordinating with external agencies and internal teams.
  • Creative mindset with an eye for design and content aesthetics.
  • BUDGET - Upto 4 LPA max.

    Skills Required

    content curation , Copywriting

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    Digital Marketing • Mumbai, India

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