Brand Strategy Lead

Company Description

Bodhe Institute for Entrepreneurship is India’s first and only entrepreneurship-focused program accredited by Mumbai University. Our mission is to bridge the gap between industry demands and students’ mindsets by fostering an entrepreneurial culture within education. With over a decade of expertise in content creation, business growth, and professional development, we are dedicated to molding leaders of tomorrow. Our institute focuses on developing the entrepreneurial skills, abilities, and mindset needed to create self-employment opportunities, driving economic and social growth. By empowering individuals, we aim to inspire them to achieve their dreams and contribute meaningfully to society.

Role Description

This is a full-time, on-site role for a Brand Manager located in Thane. The Brand Manager will oversee and enhance brand strategy, improve brand identity, and create marketing campaigns tailored to organizational goals. Responsibilities include conducting market research, managing the execution of marketing initiatives, collaborating across teams for cohesive brand storytelling, and analyzing campaign performance to optimize future strategies. The role will also require managing external partnerships and ensuring brand consistency across all channels.

Visiting colleges and give presentations about the Entrepreneurship program.

Collaboration with college and follow-ups

Location - Thane

CTC - Maximum 40k to 50k

Qualifications

• Strategic thinking and experience in creating and executing brand strategies
• Marketing skills, including expertise in social media marketing, campaign design, and performance tracking
• Content creation and storytelling abilities to align with the brand's vision
• Strong project management, organization, and leadership skills
• Analytical thinking and familiarity with tools for market research and data analysis
• Excellent interpersonal, communication, and collaboration abilities
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• Prior experience in brand management, marketing, or a related role is a strong plus
• Passion for entrepreneurship and the ability to drive projects that align with our mission and vision