FCB Kinnect - Influencer Strategy Manager

FCB KinnectMumbai, India

9 hours ago

Job description

the job : Why This Role Rocks

You think in trends. You see creators as collaborators. You connect brands to culture in a way thats sharp, timely, and unforgettable.

As Influencer Strategy Manager, youll lead the charge on planning high-impact campaigns powered by the right talent. From meme pages to mega-creators, from barter deals to celebrity dropsyoull match ideas with the voices that make them matter.

This is your chance to shape the next wave of creator-brand partnerships, backed by insights, innovation, and a love for the scroll.

The Impact Youll Drive

Build strategic influencer plans that align the right creators with campaign goals, moments, and formats
Track pop culture, internet trends, and rising creator talentturning them into brand opportunities
Own the thinking behind format innovation : from meme marketing and barter collabs to affiliate models and PR amplification
Develop vertical expertise (fashion, beauty, tech, lifestyle, etc.) to fuel smarter recommendations
Work with Creative Strategy to embed influencers organically into campaign concepts
Align with Buying & Negotiation to ensure every recommendation is both exciting and executable
Maintain and grow an influencer intelligence system (costs, engagement rates, past performance)
Benchmark creators against category norms and forecast campaign outcomes with data partners
Identify and pitch first-mover talent before they become mainstream
Build authentic relationships with creators and talent reps - turning negotiations into partnerships

What Youll Bring

4 - 7 years of experience in influencer marketing, talent strategy, or digital brand planning

Strong knowledge of the influencer ecosystem - across formats, categories, and platforms

Experience working across formats like PR stunts, celeb tie-ins, barter, and affiliate campaigns

A strong command of Generative AI tools (for trend-spotting, creator sourcing, and research)

Analytical thinking - you use data to assess creator fit and forecast campaign outcomes

Excellent storytelling and presentation skillsinternally and in client-facing rooms

Cultural curiosity and a knack for spotting whats next before it lands on Reels or Reddit

(ref : iimjobs.com)

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Strategy Manager • Mumbai, India