Key Result areas :
- ATL & BTL Marketing : Develop and execute Above-The-Line (ATL)
and Below-The-Line (BTL) marketing strategies to enhance brand
visibility and engagement.
Vendor Management : Identify, negotiate, and manage relationshipswith vendors to ensure timely and cost-effective delivery of marketing
materials and services.
Brand Partnerships : Establish and maintain strategic brandpartnerships to amplify marketing efforts and reach new audiences.
Marketing Strategies : Create and implement comprehensivemarketing strategies that align with business objectives and drive
growth.
Planning and Execution : Plan, coordinate, and execute marketingcampaigns and initiatives, ensuring seamless delivery and maximum
impact.
Corporate Events Execution : Organize and manage corporateevents, including product launches, trade shows, and promotional
activities.
Lead Generation Campaigns : Design and implement lead generationcampaigns to attract and convert potential customers.
Society Activities : Plan and execute Resident Welfare Association(RWA) activities to engage with local communities and promote
brand awareness.
Data Validation Skills : Ensure accuracy and integrity of marketingdata through meticulous data validation processes.
Budget Planning vs Spends : Develop and manage marketingbudgets, ensuring optimal allocation of resources and tracking
expenditures against planned budgets.
Understanding on ROI : Analyze and report on the return oninvestment (ROI) of marketing campaigns to assess their
effectiveness and make data-driven decisions.
Competition Analysis : Conduct thorough competition analysis toidentify market trends, opportunities, and threats.
Survey and Insights : Conduct surveys to gather customer insightsand feedback.
Bachelor's degree in Marketing, Business, or a related field.Proven experience in offline BTL marketing and event management.Strong analytical skills and proficiency in data analysis tools.Excellent negotiation and communication skills.Ability to work independently and as part of a team.Creative thinker with a passion for innovation and continuousimprovement.
Qualifications :
Minimum 4 - 5 years of experience with marketing campaign execution and
lead generation experience.
Bachelor's degree in Marketing, Business, or a related field.Proven experience in offline BTL marketing and event management.Strong analytical skills and proficiency in data analysis tools.Excellent negotiation and communication skills.Ability to work independently and as part of a team.Creative thinker with a passion for innovation and continuousimprovement.
Skills Required
Analytical, Communication, Negotiation, Surveys, Marketing