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Exceutive / Sr. Executive (Marketing)

Exceutive / Sr. Executive (Marketing)

ConfidentialAhmedabad
25 days ago
Job description

Key Result areas :

  • ATL & BTL Marketing : Develop and execute Above-The-Line (ATL)

and Below-The-Line (BTL) marketing strategies to enhance brand

visibility and engagement.

  • Vendor Management : Identify, negotiate, and manage relationships
  • with vendors to ensure timely and cost-effective delivery of marketing

    materials and services.

  • Brand Partnerships : Establish and maintain strategic brand
  • partnerships to amplify marketing efforts and reach new audiences.

  • Marketing Strategies : Create and implement comprehensive
  • marketing strategies that align with business objectives and drive

    growth.

  • Planning and Execution : Plan, coordinate, and execute marketing
  • campaigns and initiatives, ensuring seamless delivery and maximum

    impact.

  • Corporate Events Execution : Organize and manage corporate
  • events, including product launches, trade shows, and promotional

    activities.

  • Lead Generation Campaigns : Design and implement lead generation
  • campaigns to attract and convert potential customers.

  • Society Activities : Plan and execute Resident Welfare Association
  • (RWA) activities to engage with local communities and promote

    brand awareness.

  • Data Validation Skills : Ensure accuracy and integrity of marketing
  • data through meticulous data validation processes.

  • Budget Planning vs Spends : Develop and manage marketing
  • budgets, ensuring optimal allocation of resources and tracking

    expenditures against planned budgets.

  • Understanding on ROI : Analyze and report on the return on
  • investment (ROI) of marketing campaigns to assess their

    effectiveness and make data-driven decisions.

  • Competition Analysis : Conduct thorough competition analysis to
  • identify market trends, opportunities, and threats.

  • Survey and Insights : Conduct surveys to gather customer insights
  • and feedback.

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in offline BTL marketing and event management.
  • Strong analytical skills and proficiency in data analysis tools.
  • Excellent negotiation and communication skills.
  • Ability to work independently and as part of a team.
  • Creative thinker with a passion for innovation and continuous
  • improvement.

    Qualifications :

    Minimum 4 - 5 years of experience with marketing campaign execution and

    lead generation experience.

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in offline BTL marketing and event management.
  • Strong analytical skills and proficiency in data analysis tools.
  • Excellent negotiation and communication skills.
  • Ability to work independently and as part of a team.
  • Creative thinker with a passion for innovation and continuous
  • improvement.

    Skills Required

    Analytical, Communication, Negotiation, Surveys, Marketing

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    Marketing Executive • Ahmedabad

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