Open Financial Technologies - Marketing Analyst

Experience : 3-5 years

Location : Bangalore

We are looking for a Marketing Analyst to join Opens marketing team. This role will be the backbone of our data-driven decision making ,turning raw numbers into actionable insights that improve campaign efficiency, strengthen customer journeys, accelerate acquisition, and maximize revenue impact. This is a high-impact role for someone who thrives at the intersection of marketing, product, and analytics , shaping campaigns, enhancing customer journeys, and enabling sustainable Build and manage marketing dashboards to track performance across channels (paid, organic, outbound, PR, events) with a detailed understanding of channel operations.

• Map and analyze end-to-end customer journeys to identify friction points, optimize engagement, and improve lifetime value.
• Analyze funnel metrics (MQL to SQL to Opportunity to Revenue) to identify bottlenecks and improve conversion rates.
• Perform forecasting and predictive analysis for the various business units.
• Perform cohort, retention, and churn analysis, with a focus on power user behaviors and feature-level adoption patterns.
• Partner with Paid Inbound, Outbound, SEO, and Product Marketing teams to provide insights on CAC, ROI, and pipeline contribution.
• Own marketing attribution modeling and recommend budget allocation across channels.
• Conduct feature usage and product adoption analysis to uncover cross-sell, upsell, and expansion opportunities.
• Provide regular reports on marketing efficiency, spend vs ROI, retention drivers, and pipeline health for leadership.
• Support A / B testing, personalization, and campaign optimization with actionable data insights.
• Conduct competitive and industry benchmarking to guide growth 3-5 years experience as a Marketing Analyst / Business Analyst in SaaS, Fintech, or B2B organizations.
• Familiarity with product analytics and journey tools such as Google Tag Manager, Google Analytics 4, Hotjar, Microsoft Clarity, Mixpanel, Amplitude, Heap, or Userpilot.
• Hands-on experience with CRM & marketing automation platforms (HubSpot, Salesforce, Clevertap).
• Strong skills in SQL, Excel, and BI tools (Tableau, Power BI, Looker) will be an added advantage.
• Deep understanding of marketing funnels, CAC, ROI, attribution models, retention frameworks, and customer lifecycle metrics.
• Strong analytical mindset and excellent communication skills to translate complex data into clear business insights for work at Open?
• You will be part of the early tribe that is changing the way business banking rolls.
• Every atom of your work will impact the way millions of businesses are run.
• You will work with some of the brightest minds who will celebrate your quirks.
• You will find growth & fun to be two-way streets - how you thrive and the way you jive, in turn drives Open

(ref : iimjobs.com)