Digital Marketing Analyst

ConfidentialBengaluru / Bangalore

9 days ago

Job description

Key Responsibilities :

Strategy & Execution :

Develop and implement integrated digital marketing campaigns tailored for the US market
Plan and execute paid campaigns across channels such as Google Ads, Facebook, Instagram, and LinkedIn
Drive performance marketing initiatives including PPC, SEM, display, and remarketing

Content & Communication :

Collaborate with content teams to create compelling marketing assets and landing pages

Ensure all messaging is aligned with brand voice and resonates with the US audience

SEO & Website Optimization :

Implement SEO best practices to improve organic visibility

Analyze user behavior and optimize website conversion rates

Analytics & Reporting :

Monitor campaign performance using analytics tools (Google Analytics, Meta Insights, etc.)

Generate regular reports and provide insights to improve future campaign performance

Market Understanding :

Stay up to date with digital trends, platforms, and cultural nuances in the US market

Conduct competitor and market analysis to refine strategies

Requirements :

2–4 years of proven experience in digital marketing with a strong focus on the US market

Demonstrated success in running data-driven campaigns across various digital channels

Strong understanding of paid advertising, SEO, content marketing, and performance metrics

Proficiency in tools like Google Ads, Meta Business Suite, Google Analytics, and marketing automation platforms

Excellent written and verbal communication skills

Ability to work independently and collaboratively in a fast-paced environment

Skills Required

US market, Google Ads, Facebook Ads, Seo, Ppc

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Digital Marketing • Bengaluru / Bangalore

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