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Marketing Analyst-B2B- Upto 17LPA-

Marketing Analyst-B2B- Upto 17LPA-

ConfidentialBengaluru / Bangalore, India
7 days ago
Job description

We are Hiring for B2B Company in Bangalore location.

Responsibilities :

  • Build and manage marketing dashboards to track performance across channels (paid, organic, outbound, PR, events) with a

detailed understanding of channel operations.

  • Map and analyze end-to-end customer journeys to identify friction points, optimize engagement, and improve lifetime value.
  • Analyze funnel metrics (MQL to SQL to Opportunity to Revenue) to identify bottlenecks and improve conversion rates.
  • Perform forecasting and predictive analysis for the various business units.
  • Perform cohort, retention, and churn analysis, with a focus on power user behaviors and feature-level adoption patterns.
  • Partner with Paid Inbound, Outbound, SEO, and Product Marketing teams to provide insights on CAC, ROI, and pipeline

    • contribution.

  • Own marketing attribution modeling and recommend budget allocation across channels.
  • Conduct feature usage and product adoption analysis to uncover cross-sell, upsell, and expansion opportunities.
  • Provide regular reports on marketing efficiency, spend vs ROI, retention drivers, and pipeline health for leadership.
  • Support A / B testing, personalization, and campaign optimization with actionable data insights.
  • Conduct competitive and industry benchmarking to guide growth strategy.

    • Requirement : -

  • 3–5 years experience as a Marketing Analyst / Business Analyst in SaaS, Fintech, or B2B organisations.
  • Familiarity with product analytics and journey tools such as Google Tag Manager, Google Analytics 4, Hotjar, Microsoft

    • Clarity, Mixpanel, Amplitude, Heap, or Userpilot.

  • Hands-on experience with CRM & marketing automation platforms (HubSpot, Salesforce, Clevertap).
  • Strong skills in SQL, Excel, and BI tools (Tableau, Power BI, Looker) will be an added advantage.
  • Deep understanding of marketing funnels, CAC, ROI, attribution models, retention frameworks, and customer lifecycle

    • metrics.

  • Strong analytical mindset and excellent communication skills to translate complex data into clear business insights for

    • leadership.

    Skills Required

    Salesforce, Power Bi, Google Tag Manager, Tableau, Hubspot, Sql, Excel

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