This job offer is not available in your country.
▷ (20 / 10 / 2025) Senior Manager- CMI & Brand Activations
Dot & Key SkincareIndia1 day ago
Job descriptionLead brand positioning—develop and refine functional, symbolic, and experiential positioning through tools like perceptual mapping. Define the brand’s unique value differentiation and consistent identity across channels—storytelling, USP articulation, emotional resonance, and visual branding. Develop and execute omnichannel strategies, ensuring smooth integration across digital, social commerce, pop‑ups, in‑store, AR / virtual try‑on, and experiential events. Shape product and brand rollouts leveraging consumer insights to align with brand direction, category ambition, and omnichannel propositions. Promote retention-centered, data‑driven engagement models instead of one-off viral campaigns—focus on customer experience continuity and loyalty. Candidates should have a minimum experience of 4 to 6 years. Preferred experience in the beauty, skincare or FMCG industry. Must have indepth understanding of all types of CMI researches and holistic experience in Consumer and Market Researches in FMCG Good to have experience in Brand activations & brand management Proven ability to develop brand and marketing strategies basis research reports
Job Title : Senior Manager- CMI & Brand Activations
Location : Kolkata
Reports To : CMO / COS
Type : Full-Time
Key Responsibilities
- Design, plan, and execute end to end qualitative and quantitative research, including consumer surveys, focus groups, IDIs, ethnography, segmentation, perceptual mapping, etc.
- Analyze market trends, competitor performance, and consumer behavior across global and regional skincare markets using syndicated data (Nielsen, Kantar, Mintel) and social listening tools.
- Develop and present clear, compelling strategic recommendations to stakeholders and senior leadership; translate insights into action plans across brand, product, and GTM execution.
- Collaborate cross-functionally with product development, R&D, marketing, sales, and external agencies / vendors to ensure timely and high-quality delivery.
- Support planning and evaluation of digital activations and brand experiences, defining consumer drivers, KPIs, tracking campaign and brand health performance.
- Build and maintain dashboards and reporting tools (e.g. Power BI, Tableau, Excel) for ongoing performance tracking and market intelligence.
- Monitor emerging trends in skincare, wellness, and consumer habits to flag new opportunities or risks.
- Conduct post-launch evaluations and customer feedback studies to assess product success and campaign impact, optimizing for long‑term brand equity and retention.
Brand & Positioning / Omnichannel Responsibilities
Qualifications :
Create a job alert for this search
Senior Brand Manager • India
Related jobs
![▷ [20 / 10 / 2025] Senior Manager Sales & Marketing ( Forging )](https://cdn-logos.talent.com/v1/logo/image?feedcode=jobtraffic-in&company_name=VALVEWORKS%20INDIA)
![▷ [20 / 10 / 2025] Senior Manager – Product Management and Marketing](https://cdn-logos.talent.com/v1/logo/image?feedcode=jobtraffic-in&company_name=Schneider%20Electric)
![Brand Manager [20 / 10 / 2025]](https://cdn-logos.talent.com/v1/logo/image?feedcode=jobtraffic-in&company_name=ITC%20Limited)
- Promoted
- New!
(20 / 10 / 2025) Senior Product Manager
Ajanta Pharma LtdIndia Product Manager / Product Manager (Derma) - Domestic Business.Experience : 5 to 10 years of product marketing experience.
Pharma + MBA - Marketing or Pharma Management.Therapy / Department : Derma (pref...Show moreLast updated: 9 hours ago
- Promoted
GreenHonchos - Senior Brand Manager
GreenHonchos, India About the Role : - We are looking for a dynamic and strategic Senior Brand Manager to lead the development and execution of our brand strategy.
This role will be responsible for ...Show moreLast updated: 6 days ago
- Promoted
Senior Brand Manager
Emami LtdIndia Position : Senior Brand Manager – Consumer Care Division (CCD).Be part of one of India’s fastest growing FMCG companies in personal care, healthcare, and cosmetics.
Lead iconic brands with a strong l...Show moreLast updated: 15 days ago
- Promoted
- New!
▷ [20 / 10 / 2025] Senior Manager Sales & Marketing ( Forging )
VALVEWORKS INDIAIndia We are a leading, well-established forging company with a robust 1000 Tons monthly capacity, specializing in Open-Die, Closed-Die, Upsetting, Bending, and Value-Added Heat Treatment.Due to market s...Show moreLast updated: 9 hours ago
- Promoted
Senior Manager- CMI & Brand Activations
Dot & Key SkincareIndia Senior Manager- CMI & Brand Activations Location : .Full-Time Key Responsibilities Design, plan, and execute end to end.IDIs, ethnography, segmentation, perceptual mapping, etc.Nielsen, Kantar, Minte...Show moreLast updated: 30+ days ago
- Promoted
SBM - Senior Brand Manager
Neolacta Lifesciences EST Private LimitedIndia Senior Brand Manager / Senior ProductManager Experience : 10+ Years Location : Bangalore Department : Marketing & Strategy Reports To : MD Notice Period.
About Neolacta Lifesciences Neolacta Lifesci...Show moreLast updated: 3 days ago
- Promoted
- New!
▷ [20 / 10 / 2025] Senior Manager – Product Management and Marketing
Schneider ElectricIndia Lauritz Knudsen Electrical and Automation (A unit of Schneider Electric India Pvt.We offer a comprehensive portfolio of low-voltage switchgear, medium-voltage switchgear, automation solutions, soft...Show moreLast updated: 9 hours ago
- Promoted
- New!
Senior Manager Sales (20 / 10 / 2025)
NxtWaveIndia NxtWave is one of India’s fastest-growing EdTech companies, transforming the 21st-century job market by skilling youth through its CCBP 4.
Recognized by NSDC, NASSCOM, Startup India, and backed by g...Show moreLast updated: 9 hours ago
- Promoted
Senior Manager- Programmatic
dentsuIndia We are seeking an energetic Programmatic Senior Manager to lead the planning, execution and strategy functions for Dentsu programmatic.
You will be responsible for building end-to-end campaign strat...Show moreLast updated: 4 days ago
- Promoted
Senior Manager
PwC IndiaIndia Industry / Sector : Financial Services Specialism : IFS - Clients & Markets Management Level : SM / AD.Job Description & Summary A career in Sales and Marketing, within Internal Firm Services, will provid...Show moreLast updated: 15 days ago
- Promoted
Senior Brand Manager
Apollo Hospitals Enterprises LimitedIndia Job Title : Brand Manager Job Summary : We are looking for a strategic and creative.The ideal candidate will have a strong background in brand strategy, consumer insights, and marketing communication...Show moreLast updated: 30+ days ago
- Promoted
Senior Brand Manager - LOVETC
Aditya Birla GroupIndia Birla Cosmetics Private Limited Brand : LOV ETC (www.About Us : Birla Cosmetics, part of Office of Ananya Birla, is home to two of India’s most culturally relevant beauty brands : .Bold yet loving, lux...Show moreLast updated: 5 days ago
- Promoted
- New!
Brand Manager [20 / 10 / 2025]
ITC LimitedIndia Reports to : Senior Brand Manager.Prepare brand architecture (competition, products, launch etc), competition analysis, sub brand wise marketing spend analysis, scope of launch of new products / vari...Show moreLast updated: 9 hours ago
- Promoted
- New!
(Urgent) Senior Brand Manager
Apollo Hospitals Enterprises LimitedIndia We are looking for a strategic and creative Brand Manager for our brand development initiatives and drive brand awareness, engagement, and loyalty.
The ideal candidate will have a strong background ...Show moreLast updated: 9 hours ago
- Promoted
Brand Activation Manager
HookabaIndia Hookaba is a bold, wearable LED lifestyle brand that blends fashion and technology to help people express themselves with light.
From LED backpacks to glow-up accessories, we design standout product...Show moreLast updated: 13 days ago
- Promoted
- New!
(19 / 10 / 2025) Senior Manager Sales
Futures And CareersIndia Looking for senior sales Manager who has experience in Air Compressor Industry.Work Location : Bangalore and willing to travel.
Interested candidate please share resume to - srividhya@futuresandcare...Show moreLast updated: 9 hours ago
- Promoted
- New!
SBM - Senior Brand Manager (Urgent Search)
Neolacta Lifesciences EST Private LimitedIndia Job Title : Senior Brand Manager / Senior ProductManager.Department : Marketing & Strategy.Notice Period – Immediate to 15 Days.
Neolacta Lifesciences is the first and only company in India—and Asia—t...Show moreLast updated: 9 hours ago
- Promoted
- New!
Manager, Biometrics (20 / 10 / 2025)
Advanced ClinicalIndia Advanced Clinical is a clinical development and strategic resourcing organization committed to providing a better clinical experience across the drug development journey.
Our goal is to improve the ...Show moreLast updated: 9 hours ago
- Promoted
Senior Brand Manager
Allied Blenders & Distillers Ltd.India We are looking for a dynamic, consumer-obsessed, and execution-driven Senior Brand Manager to drive brand growth and innovation at Allied Blenders and Distillers (ABD).
This role requires a modern m...Show moreLast updated: 5 days ago
- Promoted
- New!
Senior Manager Ecommerce / D2C Head (20 / 10 / 2025)
SuperkicksIndia Superkicks is a premier destination for sneaker enthusiasts, dedicated to bringing global sneaker and fashion trends to India.
Our brand strives to be a driving force in global sneaker culture while...Show moreLast updated: 9 hours ago