Product Sales Manager- RTFX

About the Company

Driving initiatives for Retail Trade / Forex business in the assigned geography / assigned branches. Maximize revenues and customer base from focus segments such as EXIM, Travel and Tourism etc.

About the Role;

Product / process initiatives in the region to increase customer acquisition / enhancement / increment in wallet share. Joint scoping with branches for mapping opportunity in focus and opportunity segments.

Responsibilities;

• Driving initiatives for Retail Trade / Forex business in the assigned geography / assigned branches.
• Maximize revenues and customer base from focus segments such as EXIM, Travel and Tourism etc.
• Product / process initiatives in the region to increase customer acquisition / enhancement / increment in wallet share.
• Joint scoping with branches for mapping opportunity in focus and opportunity segments.
• Structuring product / pricing requirements for specific catchments / customer groups basis identified opportunity.
• Joint visits to customers with branch RMs for product structuring / relationship deepening.
• Drive B-B-C opportunities with the help of local leadership.
• Earmarking key focus branches within the geography in terms of current account & trade forex business, under consultation with regional leadership.
• Continuous interaction with branches / leadership to ensure that business focus is maintained, and key identified branches are visited at regular intervals.
• Audit efficiency of working model / sales process in key branches and highlight gaps to management for corrective action.
• Monitoring key accounts in the region for revenues & value growth and cross sell opportunities.
• Handholding newly joined resources in CA model branches with relevant information in terms of product features & service capability.
• Regular Training of resources on products, processes, competition benchmarking within the Trade / Forex domain.
• Drive marketing initiatives in respective catchment for brand building / acquisition / balance & revenue build-up.
• Planning local contests and promos, events for prospective customer meet, trade-forex centric association meetings for Regions in consultation with regional leadership.
• Extend support to branches by assisting in various queries relating to product, process, marketing, and clarifications from Audit etc.
• Provide inputs to central product team on Segmentation and market sizing for current account & trade forex business at a catchment level.

Skills Required

Customer Acquisition