Product & Brand Manager – Tools

Job Title : Product & Brand Manager – Tools

Location : Gurgaon

Department : Product Management / Marketing

Reports to : Business Head

Experience : 4 –10 years in tools, industrial equipment, or durable goods

Education : B.Tech / B.E. (Mechanical / Electrical preferred) + MBA in Marketing or equivalent

Role Summary :

The Product & Brand Manager – Tools is responsible for managing the product portfolio and leading the brand strategy for a range of hand tools, power tools, and industrial solutions. This role bridges technical product knowledge with marketing expertise, ensuring product development is aligned with market needs, and the brand is well-positioned in a highly competitive and performance-driven industry

Key Responsibilities :

Product Management :

• Own the end-to-end product lifecycle—from concept, sourcing, and development to market launch and phase-out
• Identify market trends, customer pain points, and technology developments to guide new product development (NPD)
• Collaborate with engineering, sourcing, quality, and manufacturing teams to develop tools that meet durability, safety, and performance benchmarks
• Conduct competitor benchmarking, pricing analysis, and value positioning
• Manage SKU planning, product rationalization, and inventory alignment with demand forecasts
• Provide technical support and product training to internal teams, channel partners, and end-users

Brand Management :

Channel & Customer Engagement :

Cross-functional Collaboration :

Skills & Competencies :

KPIs / Success Metrics :

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Skills Required

Product Development, Product Management, Brand Management, Project Management, Technical Support