Consumer Insights Manager
Accenture in Indiabangalore, karnataka, in3 days ago
Job descriptionExperience in managing analytics delivery and. End to end understanding of analytics lifecycle and experience in Data Management, Business Intelligence, Customer Insights & Reporting with high exposure to international clients (in direct client facing roles) Experience in Analytics delivery, stakeholder management, project management, demand prioritization, resource allocation and team management. Strategic thinker with excellent skills in planning, team leadership and client communications. Strong knowledge and working experience in Marketing Platforms, especially in Analytics Familiar with data querying and manipulation – SQL, Big Query Familiarity with offline data, survey, CRM and transaction datasets Hands on experience in Adobe Analytics Consumer insights using Kantar Track Social Media tools like Talkwalker and Hootsuite
Job Title : Analytics Manager (AVP equivalent)
Resource Level : Level 7
Analytics Offering : Marketing Ops
Location : Mumbai / Bangalore / NCR
Experience Required : 12-18 years
Detailed responsibilities :
- Responsible for managing delivery across multiple analytics workstreams such as digital analytics, social media analytics, SEO, consumer insights, reporting and dashboards.
- Understand the business, industry context and apply digital and marketing analytics concepts to provide business solutions. Understand functional and technical requirements from the client.
- Prepare insights from various digital, marketing and CRM data sources. Present actionable recommendations to senior stakeholders
- Lead strategic analytics delivery for clients across the globe. Ensure quality assurance of all work products by team, adherence to delivery timelines and contractual SLAs
- Drive value adds to the client by undertaking right projects and measuring impact (uplift in engagement etc)
- Manage a team of analysts. Responsible for mentoring, planning career growth for the resources
- Establish best project management practices, leverage tools to track tasks and issues.
Must Haves :
Strong aptitude in working and generating insights from diverse data sources – digital, social, campaign, CRM, and broader marketing analytics datasets
Working knowledge of visualization tools like Tableau / Power BI / Data Studio
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Manager Consumer • bangalore, karnataka, in
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