Job Description
Experience Required : 6-8 years
About the Role :
We are seeking a dynamic and experienced Marketing Manager to lead and execute our digital and brand marketing initiatives. This role will be responsible for driving brand visibility, digital engagement, website optimization, lead generation, and campaign execution across channels. The ideal candidate is both creative and analytical, with a strong understanding of modern marketing tools and strategies.
Key Responsibilities :
1. Digital Marketing & Campaigns
- Plan, execute, and optimize multi-channel digital marketing campaigns
- Manage paid ad campaigns on Google, LinkedIn, and other platforms
- Drive lead generation and nurture initiatives through performance marketing and automation tools
- Create and manage content calendars and posting schedules across LinkedIn, and YouTube
- Monitor engagement, performance, and trends; adapt strategy to drive community growth
- Collaborate with internal stakeholders for timely and relevant social content
2. Website Management
Own the website content strategy, updates, UX improvements, SEO, and performance tracking.Collaborate with subject mater experts to develop and publish new articles, case studies, etc.Coordinate with developers and designers for technical and creative enhancementsEnsure high uptime, security, and optimal page speed4. Content & Creative Development
Collaborate with internal teams and agencies to develop impactful marketing collaterals – brochures, videos, case studies, presentations, etc.Write, edit, and oversee high-quality content aligned with brand voice and business goalsBrief and manage creative resources (designers, video editors, agencies)5. Analytics & Reporting
Monitor and report on marketing KPIs across campaigns, website, and social platformsUse insights from Google Analytics and social platforms to drive continuous improvementRecommend actionable strategies based on campaign and content performanceQualifications
Required Skills & Qualifications :
Bachelor’s or Master’s degree in Marketing, Communications, or any related field.6-8 years of relevant experience in digital and integrated marketing roles.Proven experience with website CMS, SEO tools, and performance marketing platforms.Strong understanding of Google Analytics, Search Console, social media insights, and CRM tools.Excellent communication skills – both written and verbalAbility to manage multiple projects and timelines effectivelyAdditional Information