Channel Campaign Strategy Manager (Sales Channels Agency / Banca / DM)

Role & responsibilities

• Sales Channel Campaign Strategy & Execution :
• Own end-to-end campaign planning and execution across  Agency, Banca, and Direct Marketing  channels
• Develop data-driven, high-impact sales campaigns to drive cross-sell, upsell, and new business growth
• Align campaigns with frontline sales team objectives, ensuring seamless execution at branch and field levels
• Performance Analytics & ROI Optimization :
• Launch campaigns and track campaign effectiveness using sales data, customer responses, and channel feedback
• Implement A / B testing, segment-based targeting, and performance-based refinements to improve conversion rates
• Regularly review campaign KPIs and suggest enhancements for maximum impact
• Stakeholder & Channel Partner Collaboration :
• Work closely with frontline sales teams, regional heads, and branch leaders to ensure campaign adoption
• Engage with  product, marketing, and digital teams  to design compelling sales enablement strategies
• Coordinate with  training and sales effectiveness teams  to ensure campaign readiness across channels
• Process Optimization & Campaign Automation :
• Leverage automation tools and CRM systems to streamline campaign execution
• Design SOPs for campaign rollouts, tracking mechanisms, and feedback loops
• Implement best practices for campaign scalability and efficiency across physical sales touchpoints

Preferred candidate profile

7-12 years in life insurance  sales with a strong focus on frontline sales campaign management

Key Skills

Location :

Role based in Head Office. Requires travelling every month to various branches across the country

Role :   Life Insurance - Other

Industry Type :   Insurance

Department :   BFSI ,  Investments & Trading

Employment Type :   Full Time, Permanent

Role Category :   Life Insurance

Education

UG :   Any Graduate

PG :   MBA / PGDM in Any Specialization

Skills Required

Agency Channel, Life Insurance, Bancassurance