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Manager - Campaign Strategy

ConfidentialMumbai, India

9 days ago

Job description

Campaign Ideation & Development :

Conceptualize and lead integrated campaigns (BTL, digital, influencer, social, content, experiential, etc).
Co-create pitches with business leaders, develop end-to-end campaign flow, deliverables and storytelling decks.

Brand & Content IP Creation :

Design content-led IPs for both DirectX (activation-led) and YConnect (youth content-led).

Constantly mine cultural, digital and GenZ insights to build contextual, binge-worthy campaigns.

Strategic Planning & Storytelling (online and on-ground) :

Write compelling creative strategies and rationales that sell big ideas.

Translate business goals into audience-driven campaign concepts.

Campaign Execution Oversight :

Partner with operations, production, media and creative teams to ensure seamless execution of campaigns.

Act as creative guardian of the idea throughout the project / campaign lifecycle.

Trendspotting & Culture Mining :

Stay ahead of pop culture, memes, youth trends, tech and tools.

Keep tabs on what's breaking the internet and what's breaking down consumer attention spans.

Business Impact & Reporting :

Work with internal teams to build post-campaign reports, case studies and PR-worthy stories.

Drive and guide performance metrics like engagement, reach, conversions and virality.

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Skills Required

Storytelling, Strategic Planning

Campaign Manager • Mumbai, India