Integrated Marketing Manager | FINJO N1088

Role Overview :

Were seeking an Integrated Marketing Manager B2B to drive cohesive marketing initiatives

that blend content strategy, performance marketing, lead generation, and brand positioning.

Youll be at the centre of our growth engine aligning channels, teams, and messaging to

engage decision-makers and generate high-quality leads across our B2B offerings.

Key Responsibilities :

Strategy & Planning

1 Develop and execute integrated B2B marketing campaigns across paid, organic, and owned

channels.

2 Align marketing initiatives with sales goals, ICPs, and buyer journeys.

3 Build and maintain a unified content-performance-brand strategy across all funnels

Performance Marketing

1 Own demand generation via Google Ads, LinkedIn Ads, and remarketing platforms

2 Drive MQL and SQL generation with tight control over CAC, ROAS, CPL

3 Continuously optimise funnel metrics through A / B testing, retargeting, and analytics

Content Oversight

1 Collaborate with internal and external teams to plan and oversee execution of whitepapers,

blogs, case studies, landing pages, email campaigns, and webinar content

2 Ensure all content aligns with brand voice, buyer stage, and campaign goals

3 Drive SEO-optimized content strategies to support organic lead flow

Brand & Messaging

1 Maintain consistency in brand positioning and messaging across all touchpoints

2 Collaborate on visual and messaging direction for marketing creatives and website

3 Support awareness initiatives such as partnerships, events, or PR (if applicable)

Reporting & Collaboration

1 Own analytics reporting for campaign performance, lead quality, and content impact

2 Work closely with Sales, Product, and Customer Success to ensure message-market fit

3 Use marketing automation and CRM tools (e.g., HubSpot, Zoho, Salesforce) to segment,

score, and nurture leads

Ideal Candidate Profile

58 years of B2B marketing experience with at least 3 years in

integrated / digital / performance roles

Proven track record of running full-funnel B2B campaigns that deliver qualified leads

Experience managing paid campaigns (Google / LinkedIn) and content teams

simultaneously

Strong understanding of B2B buyer personas, lead nurturing, and sales alignment

Familiarity with tools like HubSpot, GA4, SEMrush, LinkedIn Campaign Manager,

WordPress

Excellent communication, project management, and cross-functional collaboration skills

Bonus Points If You Have :

Experience with account-based marketing (ABM)

Exposure to enterprise SaaS / cloud / infra / hosting / IT services marketing

Basic knowledge of creative tools (Canva, Figma) or video scripting