Paid Media Specialist

Key Responsibilities : -

• Develop, manage, and optimize upper-funnel paid social campaigns with a focus on Meta, ensuring alignment with user acquisition strategies across European markets.
• Collaborate closely with creative and acquisition teams to develop high-performing ads, experiment with creative formats, and continually challenge our creative strategies.
• Monitor campaign budgets, analyze performance data, and adjust as needed to meet key performance goals.
• Provide actionable insights through regular performance reporting, making data-driven recommendations for continuous optimization.
• Design and execute growth hacking strategies for paid and organic channels.
• Work alongside BI and Tech teams to enhance internal tools and improve campaign tracking and analysis.
• Stay on top of social media trends and algorithm updates to ensure campaigns are competitive and cutting-edge.

Skills & Qualifications : -

Skills Required

Google Ads, Roi Analysis, conversion tracking