Manage and optimize paid social media campaigns across platforms including Facebook, Instagram, LinkedIn, and YouTubeDevelop, implement, and execute strategies for direct-response advertising to drive user engagement, conversions, and brand growthMonitor, analyze, and optimize campaign performance, ensuring that KPIs are met and ROI is maximizedDevelop and implement tracking methods and reports to measure and evaluate paid social performance at the most granular levelStay up-to-date with current and emerging trends, technologies, and best practices in social media advertisingCollaborate with internal teams to align social media strategy with overall business goalsDemonstrate excellent time management and task prioritization skills while working in a fast-paced, nonlinear environmentPrepare and present regular reports and insights to senior management and stakeholdersSkills Required
campaign optimization, Reporting, Digital Marketing