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Paid Media Manager

Paid Media Manager

ConfidentialPune, India
5 days ago
Job description

About -

Ethinos, a top digital marketing agency based in Mumbai with a presence in India and Australia, offers tailored solutions including social media marketing, performance marketing, automation, design, programmatic ads, influencer marketing, SEO, strategy, and web development. We use AI and data-driven strategies for intelligent, effective campaigns, focusing on omnichannel marketing to achieve business goals and delight customers.

Website : www.ethinos.com

Time - 4 PM to 1 AM

Drop Facility will be available.

Key Responsibility

Campaign Strategy and Planning :

  • Develop and implement paid media strategies that align with client objectives and maximize ROAS and ROI.

Campaign Execution And Optimization

  • Manage end-to-end campaign execution, including setup, monitoring, and performance optimization.

    • Lead Generation

  • Run effective lead generation campaigns on Google and Facebook to drive client acquisition goals.

    • New Channel Identification

  • Identify and explore new paid channels to expand campaign reach and effectiveness.

    • Campaign Management And Reporting

  • Execute hands-on campaign structuring, setup, and provide final reporting / analysis for clients.

    • Client Collaboration

    Mediate with clients on a regular basis to understand their requirements and align strategies accordingly.

    App Campaigns

  • Manage and optimize app campaigns when applicable, adding value to the client's media strategy.

    • Performance Analysis

  • Analyze campaign data to provide insights and make data-driven adjustments to improve performance.

    • Team Mentorship

  • Support and mentor junior paid media specialists, fostering a collaborative and results-driven environment.

    • Cross-functional Collaboration

  • Partner with SEO, content, analytics, tech and creative teams to ensure cohesive campaign strategies and messaging.

    • Training And Development

  • Conduct training sessions to upskill team members on paid media platforms, strategies, and new trends.

    • Experience

  • Minimum 6 to 10 years of experience in paid media management, with a focus on performance campaigns.
  • At least 5+ years of experience managing Google and Meta campaigns.
  • App Campaign Management is added advantage
  • Shopify, GMC expertise is plus.

    • Skills Required

    Shopify GMC, Paid Media Management, App Campaign Management, Performance Campaigns

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