Campaign Strategy Associate Manager

Please note that this role require you to work in rotational shifts

What would you do Responsible for developing and executing comprehensive marketing campaigns by analyzing market trends, identifying target audiences, selecting appropriate channels, content, setting measurable goals, and overseeing the implementation of strategies to achieve specific business objectives, often involving close collaboration with cross-functional teams to optimize campaign performance across various platforms.

Key responsibilities of a campaign strategist might include :

Strategy development :

Creating detailed campaign strategies aligned with business goals, including target audience identification, messaging development, channel & content selection, and budget allocation.

Market analysis :

Researching market trends, competitor activity, and customer insights to inform campaign strategy.

Campaign planning and execution :

Overseeing the development and implementation of marketing campaigns

Data analysis and reporting :

Monitoring campaign performance metrics, analyzing data to identify areas for optimization, and presenting insights to stakeholders.

Collaboration :

Working closely with cross-functional teams like MOC, LOC, analytics and tech to ensure campaign alignment and success

Creative development :

Providing input on campaign creative assets to ensure they resonate with the target audience and align with brand messaging.

Thought Leadership :

Demonstrate thought leadership, drive value for client and provide solutions across the full spectrum of campaign strategy and management

Team Management :

Manage a team of analysts. Responsible for mentoring, planning career growth for the resources

Required skills for a campaign strategist :

Marketing expertise :

Strong understanding of marketing principles, including customer segmentation, brand positioning, and marketing funnels.

Strategic thinking :

Ability to develop comprehensive campaign strategies with clear objectives and measurable outcomes.

What are we looking for

• Campaign Strategies
• Analytics Strategy
• Marketing Research Analysis
• Business Data Analysis
• Agile Project Management

Data analysis skills :

Proficiency in using data analytics tools to measure campaign performance and make data-driven decisions.

Communication skills :

Excellent written and verbal communication skills to effectively convey campaign ideas and collaborate with cross-functional teams.

Project management skills :

Ability to manage multiple campaigns simultaneously, meet deadlines, and prioritize tasks effectively.

Total 10-12 years of relevant experience in campaign strategy and execution, including 2-4 years' experience leading / managing a team of diverse skill-sets, and in client handling / client facing roles

Strong data analysis skills and ability to generate the data driven insights for specific business / client contexts

Prior experience in project management / consulting is highly desirable

MBA or equivalent from a reputable school / program

Candidate should have hands on work experience with campaign strategy and management

Strong knowledge of digital marketing, customer analytics, content, creatives and marketing technology

Roles and Responsibilities :

if interested share your cv on [HIDDEN TEXT]

Education

Master of Liberal Arts (MLA / ALM), Doctor of Musical Arts (DMA), Masters in Arts (M.A), Master in Landscape Architecture, Master of Technical & Professional Communication, Master of Divinity, Master of Music (MM / MMus), Master of Library Science, Master OF Business Administration (M.B.A), Master of Natural Resources (MNR), Master of Fine Arts (MFA), PGDM, Doctor of Ministry, Doctor of Science (DSc / ScD), Master of Real Estate Development, Doctor of Jurisprudence, Master of Health Administration (MHA), Doctor of Audiology (AuD), Masters in Communications Disorders (MCD), Master of Health Science (MHSc), Master of Social Work (M.S.W), Doctor of Chiropractic (DC), Master of Planning (M.Plan)

Skills Required

Digital Marketing, customer analytics, Content Strategy, Lead