Associate Director of Strategy

Designation : Group Head / Asst Director (depending on experience)

We are looking for a strategic thinker with strong digital fluency who can build strong narratives to join our media business team. The role is a cross over between consumer insights, digital media expertise, and problem-solving to deliver impactful integrated brand strategies across digital & retail platforms.

Key Responsibilities :

Use tools like TGI, GWI to uncover consumer & category insights.

Partner with integrated planning team to enable projects such as media optimization models seeded back into consumer data, platform & landscape learnings

Strong conceptual understanding of digital media planning principles to enable Integrated Planning Team with inputs

Owning end to end quarterly business review presentations

Data crunching business data and plan levers accordingly for optimizing media basis consumer, geography & trends

Decode briefs with client, simplify problem statements, and craft compelling client presentations & narratives.

Collaborate across teams and partners for data, insights, and execution alignment.

Skills & Experience :

6-8 years in media strategy, digital planning, or integrated brand strategy.

Tools : TGI, GWI, Similar Web, Meta Ads Manager, Google Keywords, etc

Proficiency in Excel & PowerPoint .

Excellent communication & stakeholder management skills.

Consumer-first mindset with ability to turn data into strategic recommendations.

Interested candidates please share your resume to bhagirathi.moghveera@publicisgroupe.com