Talent.com
This job offer is not available in your country.
Anchanto - Associate Director / Director - Content & Communications

Anchanto - Associate Director / Director - Content & Communications

ANCHANTO SERVICES PVT. LTD.Pune, India
3 days ago
Job description

About Anchanto : .

  • At Anchanto, our mission is to revolutionize eCommerce operations for businesses of all sizes by providing innovative and intelligent SaaS platforms.
  • We strive to simplify backend eCommerce processes, making them simpler, faster, and scalable.
  • Our vision is to transform the eCommerce landscape in the region and become the most customer-centric company in our domain.
  • We have a diverse and multicultural team that thrives on creativity and collaboration.
  • At Anchanto, every team member enjoys the freedom and opportunities to realize and explore their full potential.
  • We take great pride in crafting excellent and robust products that can reshape how businesses approach eCommerce management.
  • Our focus is on delivering enchanting experiences to our customers as we work towards becoming the top customer-centric company in our industry.
  • Join us as we drive positive change and shape the future of eCommerce.

The Role (Describe the role) : .

  • We are looking for a dynamic, creative, and strategic Director of Content & Communication to design and scale the engine that fuels Anchanto's organic demand and strengthen our brand.
  • You will own campaigns, thought leadership, and communications across multiple markets with clear objectives : generate organic demand, build brand affinity, and increase our reach and influence.

    • Key Responsibilities : .

    Content & Demand Generation :

  • Develop and execute comprehensive content strategies that drive organic demand across multiple markets and channels.
  • Own Anchanto's thought leadership agenda, creating content that positions us as a category leader.
  • Design and execute the content funnel : from blogs, whitepapers, and case studies to webinars, videos, and podcasts.
  • Act like a media company : develop content series, campaigns, and content frameworks that can be adapted across different regions and languages.
  • Optimize content for SEO / GEO and organic discovery to maximize reach and engagement.
  • Maintain and govern a centralized campaign and content calendar to ensure alignment across global and regional teams, avoid overlaps, and optimize sequencing.

    • Campaign Management & Strategy :

  • Translate company priorities into integrated marketing campaigns with clear ICPs, messaging, funnel design, and asset mapping.
  • Partner with Sales, KAM, and Regional Marketing teams on enablement materials to maximize demand capture.
  • Review campaign performance and derive insights to optimize future cycles.

    • Communication & Brand :

  • Own all corporate communications : social media, PR, analyst relations, and email marketing.
  • Build a consistent and authentic brand voice that resonates across 12+ markets and multiple languages.
  • Strengthen Anchanto's brand identity, ensuring tone and messaging are aligned across channels.
  • Manage and expand media relations, driving coverage and thought leadership in key markets.
  • Partner with leadership to amplify Anchanto's story externally and internally.
  • Track and act on industry trends in SaaS, retail, and supply chain to keep Anchanto's content and communications ahead of the curve.
  • Management & Content Ops.
  • Lead, mentor, and grow a team.
  • Establish clear KPIs for organic demand generation, content performance, and brand reach.
  • Build scalable Content Ops processes : editorial calendar, workflows, localization, agency coordination, and reporting.
  • Manage tools and platforms (CMS, analytics, project management, AI / automation).
  • Collaborate with cross functional teams to build scalable localization frameworks and adapt global narratives to fit regional nuances.

    • Requirements :

  • Demonstrated track record of driving demand through content, campaigns, and SEO in B2B SaaS, B2C, or media environments.
  • Experience leveraging AI tools and technologies in content creation and communications to drive efficiency and impact.
  • Strategic thinker with hands-on execution ability.
  • You can set the vision and roll up your sleeves to make it happen.
  • Strong knowledge of brand development and communications across multiple channels and touchpoints.
  • Proven experience leading campaigns and communications across multiple countries and languages.
  • Ability to create engaging narratives that speak to individuals, not just companies, bringing humanity to B2B communications.
  • Experience managing and developing teams, as well as working with external agencies and partners.
  • Passion for following and leveraging emerging trends in content, technology, and communications.
  • Knowledge of e-commerce, retail, or supply chain ecosystems is a plus.

    • (ref : iimjobs.com)

    Create a job alert for this search

    Associate Content • Pune, India