Anchanto - Associate Director / Director - Content & Communications
ANCHANTO SERVICES PVT. LTD.Pune, India30+ days ago
Job descriptionWe are looking for a dynamic, creative, and strategic Director of Content & Communication to design and scale the engine that fuels Anchanto's organic demand and strengthen our brand. You will own campaigns, thought leadership, and communications across multiple markets with clear objectives : generate organic demand, build brand affinity, and increase our reach and influence. Develop and execute comprehensive content strategies that drive organic demand across multiple markets and channels. Own Anchanto's thought leadership agenda, creating content that positions us as a category leader. Design and execute the content funnel : from blogs, whitepapers, and case studies to webinars, videos, and podcasts. Act like a media company : develop content series, campaigns, and content frameworks that can be adapted across different regions and languages. Optimize content for SEO / GEO and organic discovery to maximize reach and engagement. Maintain and govern a centralized campaign and content calendar to ensure alignment across global and regional teams, avoid overlaps, and optimize sequencing. Translate company priorities into integrated marketing campaigns with clear ICPs, messaging, funnel design, and asset mapping. Partner with Sales, KAM, and Regional Marketing teams on enablement materials to maximize demand capture. Review campaign performance and derive insights to optimize future cycles. Own all corporate communications : social media, PR, analyst relations, and email marketing. Build a consistent and authentic brand voice that resonates across 12+ markets and multiple languages. Strengthen Anchanto's brand identity, ensuring tone and messaging are aligned across channels. Manage and expand media relations, driving coverage and thought leadership in key markets. Partner with leadership to amplify Anchanto's story externally and internally. Track and act on industry trends in SaaS, retail, and supply chain to keep Anchanto's content and communications ahead of the curve. Management & Content Ops. Lead, mentor, and grow a team. Establish clear KPIs for organic demand generation, content performance, and brand reach. Build scalable Content Ops processes : editorial calendar, workflows, localization, agency coordination, and reporting. Manage tools and platforms (CMS, analytics, project management, AI / automation). Collaborate with cross functional teams to build scalable localization frameworks and adapt global narratives to fit regional nuances. Demonstrated track record of driving demand through content, campaigns, and SEO in B2B SaaS, B2C, or media environments. Experience leveraging AI tools and technologies in content creation and communications to drive efficiency and impact. Strategic thinker with hands-on execution ability. You can set the vision and roll up your sleeves to make it happen. Strong knowledge of brand development and communications across multiple channels and touchpoints. Proven experience leading campaigns and communications across multiple countries and languages. Ability to create engaging narratives that speak to individuals, not just companies, bringing humanity to B2B communications. Experience managing and developing teams, as well as working with external agencies and partners. Passion for following and leveraging emerging trends in content, technology, and communications. Knowledge of e-commerce, retail, or supply chain ecosystems is a plus.
About Anchanto : .
- At Anchanto, our mission is to revolutionize eCommerce operations for businesses of all sizes by providing innovative and intelligent SaaS platforms.
- We strive to simplify backend eCommerce processes, making them simpler, faster, and scalable.
- Our vision is to transform the eCommerce landscape in the region and become the most customer-centric company in our domain.
- We have a diverse and multicultural team that thrives on creativity and collaboration.
- At Anchanto, every team member enjoys the freedom and opportunities to realize and explore their full potential.
- We take great pride in crafting excellent and robust products that can reshape how businesses approach eCommerce management.
- Our focus is on delivering enchanting experiences to our customers as we work towards becoming the top customer-centric company in our industry.
- Join us as we drive positive change and shape the future of eCommerce.
The Role (Describe the role) : .
Key Responsibilities : .
Content & Demand Generation :
Campaign Management & Strategy :
Communication & Brand :
Requirements :
(ref : iimjobs.com)
Create a job alert for this search
Associate Content • Pune, India
Related jobs
)
- Promoted
Associate Creative Director
FridoPune, Maharashtra, India Director & Producer (UGC + Product Launch Videos) We are seeking a dynamic and creative Director & Producer to drive high-quality UGC and product launch video productions.The ideal candidate will ...Show moreLast updated: 3 days ago
- Promoted
Associate Director - Actuarial (Health)
ConfidentialPune, India Mercer is seeking candidate for following position based out of our office in Gurugram / Noida / Mumbai location.Associate Director – Actuarial (Health).
We are seeking a proactive and skilled Senior Da...Show moreLast updated: 22 days ago
- Promoted
Asset Management Operations / Associate Director, Tech SME
ConfidentialPune, India Some careers shine brighter than others.If you're looking for a career that will help you stand out, join HSBC, and fulfil your potential.
Whether you want a career that could take you to the top, o...Show moreLast updated: 15 days ago
- Promoted
Associate-Academic Delivery
EmeritusPune, IN Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world.It does this by col...Show moreLast updated: 18 days ago
- Promoted
Account Director(Global leading Marketing Activation business)
Contego - Global Talent SolutionsPune, IN As a next-generation brand activation agency, our purpose is to simplify our clients’ below-the-line marketing, build sustainable ROI and engage their customers across the path to purchase.Everythi...Show moreLast updated: 3 days ago
- Promoted
Associate Director- Programmatic
ConfidentialPune, India We are seeking an energetic Programmatic Director to lead the planning, execution and strategy functions for Dentsu programmatic.
You will be responsible for driving revenue growth, building end-to-...Show moreLast updated: 22 days ago
- Promoted
Associate Director, Business Management
ConfidentialPune, India Some careers shine brighter than others.If you're looking for a career that will help you stand out, join HSBC and fulfil your potential.
Whether you want a career that could take you to the top, or...Show moreLast updated: 4 days ago
- Promoted
Associate Director - RCM Training
ConfidentialPune, India Develop and execute innovative strategies to improve and secure business delivery.Able to establish pilot A / R process and devise strategy to improve collections.
Strong understanding of revenue cycl...Show moreLast updated: 17 days ago
- Promoted
Account Associate
PR Pundit Havas RedPune, IN Identify, evaluate, and onboard influencers aligned with brand objectives and target audiences.Conceptualize and execute influencer campaigns across social media platforms (Instagram, YouTube, , et...Show moreLast updated: 12 days ago
- Promoted
Associate Director - Advanced Analytics
KMK Consulting Inc.Pune, IN KMK is a global data analytics and technology consulting company empowering leaders across the Life Sciences industries to make better data-driven decisions.
Our data analytics and software platform...Show moreLast updated: 30+ days ago
- Promoted
Anchanto - Associate Director - Supply Chain Consulting - SaaS Product Implementation
ANCHANTO SERVICES PVT. LTD.Pune, India The Associate Director - Supply Chain Consulting is responsible for leading the APAC regional supply chain consulting team, ensuring successful deployment and adoption of SaaS solutions across dive...Show moreLast updated: 24 days ago
- Promoted
Associate Director-Content and Communications
ConfidentialPune, India At Anchanto, our mission is to revolutionize eCommerce operations for businesses of all sizes by providing innovative and intelligent SaaS platforms.
We strive to simplify backend eCommerce processe...Show moreLast updated: 11 days ago
- Promoted
Associate Creative Director
ConfidentialPune, India Director & Producer (UGC + Product Launch Videos).We are seeking a dynamic and creative.UGC and product launch video productions.
The ideal candidate will first shadow our existing production team t...Show moreLast updated: 2 days ago
- Promoted
Associate Director
VOLANSYS (An ACL Digital Company)Pune, Maharashtra, India Experience Range : 18 to 25 years.Job Function, Roles & Responsibilities : .Lead technology initiatives for strategizing and owningIndustry 4.
Overall responsibility of end-to-end projectexecution & d...Show moreLast updated: 18 days ago
- Promoted
Associate Director of ICSR
ErgomedPune, Maharashtra, India Manages ICSR Management Unit for assigned staff and ensures all unit-relevant activities are delivered within agreed extent.
Contributes to achieving companys goals and objectives.Performs project b...Show moreLast updated: 29 days ago
- Promoted
Associate Account Director
HRipple SolutionsPune, IN 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻 : 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿.𝗧𝗶𝗺𝗶𝗻𝗴 : 𝟭𝟬 : 𝟯𝟬 𝗔𝗠 𝘁𝗼 𝟳 : 𝟯𝟬 𝗣𝗠 (𝗠𝗼𝗻𝗱𝗮𝘆 𝘁𝗼 𝗙𝗿𝗶𝗱𝗮𝘆).
𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 : 𝟭𝟬+ 𝘆𝗲𝗮𝗿𝘀 𝗶𝗻 𝗰𝗹...Show moreLast updated: 1 day ago
- Promoted
Associate Director
ConfidentialPune, India Some careers shine brighter than others.If you're looking for a career that will help you stand out, join HSBC, and fulfil your potential.
Whether you want a career that could take you to the top, o...Show moreLast updated: 2 days ago
- Promoted
Associate Director
JLLPune, Maharashtra, India JLL empowers you to shape a brighter way.Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services advisory and technology fo...Show moreLast updated: 11 days ago