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(Apply Now) Senior Brand Manager

(Apply Now) Senior Brand Manager

Apollo Hospitals Enterprises LimitedIndia
11 days ago
Job description

Job Title : Brand Manager

Job Summary :

We are looking for a strategic and creative Brand Manager for our brand development initiatives and drive brand awareness, engagement, and loyalty. The ideal candidate will have a strong background in brand strategy, consumer insights, and marketing communication, ensuring a consistent and compelling brand presence across all channels.

Key Responsibilities :

  • Develop and execute comprehensive brand strategies that align with business goals and market trends.
  • Oversee brand positioning, messaging, and identity to ensure consistency across all marketing channels.
  • Conduct market research and consumer insights analysis to identify opportunities for brand growth.
  • Lead the development of integrated marketing campaigns that enhance brand awareness and engagement.
  • Collaborate with cross-functional teams including design, content, PR, and digital marketing to execute brand initiatives.
  • Manage brand partnerships, sponsorships, and influencer collaborations to expand brand reach.
  • Oversee product launches, ensuring alignment with brand vision and target audience expectations.
  • Monitor brand performance metrics and provide data-driven recommendations for optimization.
  • Ensure brand consistency across all customer touchpoints, including digital, print, and experiential marketing.
  • Stay up-to-date with industry trends, competitor activities, and emerging brand-building techniques.

Requirements :

  • Proven experience as a Brand Manager or a similar role in a fast-paced environment.
  • Strong understanding of branding principles, market positioning, and consumer psychology.
  • Experience in developing and executing successful brand campaigns.
  • Excellent communication and storytelling skills with the ability to craft compelling brand narratives.
  • Strong analytical skills and experience in measuring brand performance.
  • Ability to work collaboratively across multiple departments and lead creative teams.
  • Hands-on experience in digital marketing, social media, and content marketing.
  • Experience in managing budgets and optimizing marketing spend.
  • Familiarity with branding tools, analytics software, and market research methodologies.
  • Preferred Qualifications :

  • Bachelor's or Master’s degree in Marketing, Business, Communications, or a related field.
  • Experience in FMCG, eCommerce, technology, or lifestyle brands.
  • Knowledge of international branding strategies and multi-market brand management.
  • Experience with rebranding initiatives and brand evolution projects.
  • Strong network of industry contacts, including media, influencers, and agencies.
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    Senior Brand Manager • India

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