Marketing Automation- Salesforce & HubSpot

PFB the JD for the Marketing Operations / Automation Specialist role : Experience Required : 2 to 4 yearsLocation : Mohali (Phase-8B)Work Timings : 06 : 00 pm to 03 : 00 amEmployment Type : Full-timeRole Overview : The Marketing Operations / Automation Specialist will be responsible for managing, optimizing, and automating our marketing operations using platforms like Salesforce and HubSpot . The ideal candidate will have hands-on experience in marketing automation, CRM integrations, and be proficient in tracking and improving campaign performance.Key Responsibilities : - Manage and maintain marketing automation platforms, specifically Salesforce and HubSpot.- Set up and monitor automated workflows, nurturing programs, and campaigns to improve lead generation and conversion.- Collaborate with marketing and sales teams to ensure data consistency and accurate CRM tracking.- Analyze campaign performance and provide actionable insights to optimize marketing efforts.- Work closely with the content and digital marketing teams to ensure seamless execution of email campaigns, lead scoring, and customer journey mapping.- Assist in A / B testing and optimizing email templates, landing pages, and forms.- Develop and maintain reporting dashboards to track marketing KPIs and campaign performance.- Ensure data cleanliness, segmentation, and organization within Salesforce and HubSpot.- Assist in integrating new marketing tools with existing systems for enhanced marketing performance.Required Skills and Experience : - 2 to 4 years of hands-on experience with Salesforce and HubSpot.- Strong understanding of marketing automation concepts and CRM processes.- Proficient in setting up marketing workflows, lead scoring, and campaign tracking.- Experience in data analysis, reporting, and creating dashboards to measure marketing success.- Excellent communication and collaboration skills to work with cross-functional teams.- Ability to multitask and work in a fast-paced environment.- Strong problem-solving skills and a keen attention to detail.Preferred Qualifications : - Knowledge of marketing analytics tools like Google Analytics, RingLead, or similar platforms.- Experience in working with other marketing automation platforms (e.g., HubSppot, Marketo, Salesforce) is a plus.- Familiarity with HTML / CSS for email template customization is desirable.