Content Researcher & Social Media (Youtube, Insta, LinkedIn)

Job description

Position : Content Researcher + Writer

Location : On-site, Gurgaon

Work Schedule : Monday to Friday, 10 AM to 6 PM

Company : Rarekind Labs

Type : Full-time

About Rarekind

Rarekind Labs is a premium creative agency built for the bold. At the intersection of content, talent, and storytelling, we shape narratives that don&apost just sell, they resonate.

Founded under the umbrella of Maloka, Rarekind is a creative lab where strategy meets substance. We produce high-concept video content, brand IPs, and talent-led formats that are rooted in culture and designed to stand apart. Our work spans brand films, creative campaigns, community-first formats, and content innovation, all with a clear focus on quality, originality, and cultural intelligence.

We are not in the business of chasing trends. We are in the business of shaping what comes next.

About the Role : Content Researcher + Writer

This role is crafted for someone deeply immersed in the content ecosystem. Someone who lives and breathes story formats, creator culture, platform evolution, and cultural shifts. You'll be the intelligence behind Rarekind's creative output — mapping the landscape, decoding patterns, and pushing forward the thinking behind everything we create.

It is a combination of deep research, sharp writing, and original perspective.

Key Responsibilities

• Conduct in-depth research across platforms such as YouTube, Instagram, OTT, Substack, TikTok (global), Reddit, and others to identify narrative patterns, emerging formats, and white spaces
• Track and document trends in storytelling, creator economy, brand campaigns, IP formats, and content innovation
• Develop creative briefs, research decks, and reference libraries for internal and client-facing projects
• Collaborate with creative and strategy teams to turn insights into compelling ideas, scripts, and formats
• Write clear, insight-driven content including video treatments, pitch notes, scripts, and format breakdowns
• Contribute original, well-informed perspectives in brainstorms and strategy meetings

What We're Looking For

Why Join Rarekind

Rarekind offers a high-context, high-autonomy work environment where quality and originality take precedence. We value thinkers, builders, and creative minds who are ready to challenge the ordinary and help shape a more intelligent content future.

This is not a role for generic content creation. It is a space for research-led creators who see the future of content as a cultural craft.

Industry

Employment Type

Full-time

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Skills Required

Storytelling, Writing, Research, creative development, Content Strategy, Editorial