Social Media & Content Manager

Company Description America & Beyond is a boho luxe fashion label that offers handcrafted bohemian fashion made for the creative, free-spirited individual.

With an inspired blend of contemporary western silhouettes and artisanal craftsmanship, our vibrant clothing and handbags are exceptional.

Each offering has a uniquely global appeal with local, handmade charm primarily targeting US female audience.

The Social Media & Content Manager will be responsible for leading our brand’s social media and digital storytelling across multiple platforms including Instagram, Facebook, Pinterest, YouTube, TikTok, and LinkedIn.

This role demands a mix of strategic thinking, creativity, and hands-on content creation skills.

The candidate should be able to drive campaigns that strengthen brand positioning, increase engagement, and ultimately generate sales.

Key Responsibilities Social Media Strategy & Planning Develop and execute a comprehensive social media strategy aligned with brand objectives across Instagram, Facebook, Pinterest, YouTube, TikTok, and LinkedIn.

Create and maintain a rolling 3-month content calendar , presenting plans and campaign ideas to the team in advance.

Identify platform trends, audience insights, and competitor strategies to shape content direction.

Content Creation & Execution Ideate, create, and edit engaging content (posts, reels, videos, stories, carousels, blogs) tailored to each platform Collaborate with the design / product team to capture behind-the-scenes content of product design, craftsmanship, and launches Organize and oversee outdoor photoshoots (4-6 annually) in line with the social media strategy, ensuring brand aesthetic and storytelling Ensure timely approvals and smooth workflow for all social content Write engaging, brand-consistent copy for marketing emailers / newsletters in collaboration with the marketing team Manage influencer content and posting schedules   Performance Tracking & Reporting Prepare and share weekly and monthly performance reports with key metrics (engagement, reach, conversion, growth).

Provide actionable insights and recommendations to optimize content and campaigns.

Community & Influencer Management Maintain platform hygiene – timely responses to DMs, comments, mentions, and reviews.

Develop and execute influencer outreach and collaboration programs to amplify brand visibility.

Monitor online reputation and maintain a consistent brand voice.

Campaigns & Engagement Collaborate with the marketing team to design and launch digital campaigns for new collections, festive promotions, and sales.

Create engagement-driven campaigns to foster brand loyalty and community building.

Innovate with new formats (live sessions, user-generated content, contests, collabs).

Desired Skills & Qualifications Bachelor’s / Master’s in Marketing, Communications, or related field.

Fashion experience is mandatory.

Must have experience in managing photoshoots (indoor studio and outdoor ) 4–7 years of experience in social media, digital marketing, or content creation for fashion / ecommerce brands.

Proven track record of growing social media presence and driving engagement / sales.

Strong skills in content creation – photography, videography, editing (knowledge of tools like Canva, Adobe Creative Suite, CapCut, etc.

preferred).

Excellent copywriting skills with a keen eye for storytelling and aesthetics (social posts, campaign copy, and email marketing copywriting ).

Strong analytical skills with experience in social media analytics tools (Meta Business Suite, Pinterest Analytics, YouTube Studio, etc.).

Knowledge of influencer marketing and collaboration strategies.

Ability to manage multiple projects, campaigns, and timelines effectively.

Creative, trend-savvy, and passionate about fashion and lifestyle branding.

What We Offer Opportunity to work with a fast-growing global fashion brand Creative freedom to design and execute innovative campaigns A collaborative work environment with direct exposure to leadership Competitive salary package based on experience Qualifications : Has 4-7 years experience with managing fashion clients and familiarity with creating fashion content for US based brands Fluent English is mandatory Excellent communication and interpersonal skills Ability to create reports regarding content and performance Strong problem-solving abilities and a customer-centric mindset Ability to work independently in a remote environment and manage a distributed team Powered by JazzHR