Product Marketing Specialist

About i95dev Inc.

At i95Dev, we empower eCommerce businesses to thrive by delivering cutting-edge integration products and end-to-end eCommerce services. Our solutions connect eCommerce platforms like Adobe Commerce, Shopify, and BigCommerce with leading ERP systems such as Microsoft Dynamics, NetSuite, SAP B1, and more—serving 400+ clients globally. As we scale and launch AI-driven integration experiences, we're transforming how eCommerce businesses operate in the modern digital landscape.

Position Overview

As a Product Marketing Specialist at i95Dev, you'll shape the narrative and accelerate adoption for our suite of integration products and eCommerce growth solutions. This strategic and hands-on role combines traditional go-to-market strategy with product-led growth (PLG) initiatives. You'll partner closely with product, sales, customer success, and marketing teams to build scalable growth loops, enhance product experiences, and drive qualified pipeline for our 400+ global clients.

Key Responsibilities

• Craft compelling positioning and messaging for our integration products, tailored to key customer segments including eCommerce managers, IT heads, and ERP stakeholders
• Lead go-to-market planning and execution for new product launches and enhancements across Adobe Commerce, Shopify, and ERP integrations
• Own the product marketing roadmap in collaboration with product and sales leaders, building programs that shorten sales cycles and improve win rates
• Design in-product experiences that drive onboarding, activation, and feature adoption through data-driven optimization
• Collaborate with product and UX teams to define free trial or freemium flows, optimizing onboarding sequences, in-app messaging, and engagement nudges
• Create self-serve resources including interactive demos, help center content, and tooltips to improve product stickiness and user success
• Conduct market intelligence through competitive analysis, customer interviews, win / loss reviews, and industry research to inform product positioning and content strategy
• Develop comprehensive sales enablement materials including pitch decks, product one-pagers, demo scripts, battle cards, and case studies to help close deals faster
• Produce high-impact product-focused content such as blogs, whitepapers, webinars, videos, landing pages, and email campaigns
• Collaborate cross-functionally with product teams, sales teams, project teams, external influencers, and industry experts to produce relevant content
• Implement SEO best practices in content creation to improve organic search visibility, working closely with the SEO team
• Execute multi-channel promotion strategies for content distribution across social media, email campaigns, and partnerships to increase visibility and engagement
• Support customer success initiatives by articulating product benefits, capturing success stories, and developing testimonials for social proof
• Define and track KPIs , monitor campaign performance, and iterate marketing efforts based on data and customer feedback

Professional Experience Requirements

Soft Skills & Qualities

Campaign Examples

You might work on initiatives such as :

Skills Required

Content Marketing, Sales Enablement, Shopify, Bigcommerce, customer research, Marketing Collateral