Product Marketing Specialist

Product Marketing Specialist

Location : Hyderabad (Onsite)

Department : Marketing

About Ratham

Ratham is India's leading AI-powered Employee Transport Solution (ETS). We combine technology, fleet, and operations to deliver safe, reliable, and sustainable employee transport for enterprises across IT, BPO, banking, and manufacturing. Our solutions span end-to-end commute management, EV adoption, fleet ownership, and premium self-drive rentals.

Role Overview

We're looking for a Product Marketing Specialist to own the storytelling, positioning, and collateral that make Ratham's products stand out in the market. You'll translate complex transport and tech features into clear business value for procurement heads, facility managers, and CXOs.

This role is about clarity, precision, and impact, making sure every brochure, case study, and event pitch drives enterprise trust and sales outcomes.

Key Responsibilities

Positioning & Messaging

• Develop clear positioning and differentiated value propositions for Ratham's product portfolio.
• Align product messaging with enterprise buyer priorities : reliability, cost optimization, compliance, and sustainability.
• Maintain consistency across websites, LinkedIn, brochures, and sales decks.

Collateral & Sales Enablement

Email Marketing & LinkedIn Outreach

Content Development

Market & Customer Insights

Event Marketing Support

What We're Looking For

Skills Required

Market Research, Product Marketing, Email Marketing, Content Marketing, Sales Enablement, Seo