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Digital Marketing Specialist

Digital Marketing Specialist

ConfidentialHyderabad / Secunderabad, Telangana
30+ days ago
Job description

Job Description :

  • We are looking for a passionate and results-driven Digital Marketing Specialist to manage all digital marketing efforts including SEO, SEM, social media, email marketing, and lead generation campaigns.
  • The ideal candidate should be creative, analytical, and experienced in executing data-backed strategies that drive online presence and customer acquisition.

Key Responsibilities :

SEO & SEM :

  • Implement and manage on-page and off-page SEO strategies.
  • Run and optimize Google Ads (Search, Display, YouTube) and Meta Ads (Facebook / Instagram).
  • Perform keyword research and competitor analysis.

    • Social Media Marketing :

  • Plan and execute campaigns on platforms like LinkedIn, Facebook, Instagram, and YouTube.
  • Monitor engagement, reach, and conversions from social campaigns.

    • Email Marketing :

  • Create, schedule, and manage email campaigns (newsletters, promotional emails, follow-ups).
  • Analyze open rates, CTRs, and optimize for performance.

    • Content Marketing :

  • Collaborate with content writers and designers to create landing pages, blog posts, creatives, etc.
  • Ensure content aligns with SEO best practices and campaign objectives.

    • Analytics & Reporting :

  • Use Google Analytics, Search Console, and other tools to track and report on website performance and campaign ROI.
  • Provide insights and recommendations for continuous improvement.

    • Requirements :

  • Bachelor s or Master s degree in Marketing, Business, or a related field.
  • 1 3 years of proven experience in digital marketing roles.
  • Proficiency in Google Ads, Google Analytics, SEO tools (Ahrefs, SEMrush, etc.), Email Marketing tools, and Social Media Platforms.
  • Strong analytical, communication, and project management skills.
  • Experience in the EdTech industry or SaaS industry is a plus.

    • Skills Required

    Google Ads, Google Analytics, Content Marketing, Social Media Marketing

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    Digital Marketing Specialist • Hyderabad / Secunderabad, Telangana