Digital Marketing Specialist

Key Responsibilities :

• Manage digital marketing campaigns throughout all stages of the project lifecycle.
• Understand client needs and implement tailored digital marketing campaigns to fit those needs.
• Provide analytical reporting of campaign performance to stakeholders.
• Plan, create, and implement strategies aimed at increasing search traffic and generating leads.
• Identify and implement relevant keywords for the website to ensure maximum exposure in search engines.
• Optimize long tail and competitive keywords to drive traffic and generate leads.
• Develop optimized strategies for targeting specific product sections (especially electronics and computers) to achieve higher visibility and rankings.
• Handle both On-Page and Off-Page SEO activities.
• Track and analyze website traffic using Google Analytics and Google Search Console.
• Monitor competitor keyword rankings and create strategies based on competitor performance.
• Create and execute SEO and SEM campaigns, projections, PowerPoint presentations, and audits.
• Maintain and update Weekly and Monthly SEO Traffic Reports.
• Plan and execute Google AdWords and Facebook Ads campaigns to drive traffic and leads.

Qualifications & Experience :

Skills Required

Digital Marketing, Project Life Cycle