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Senior Operations Manager - ATL / BTL

Senior Operations Manager - ATL / BTL

DirectXMumbai, Maharashtra, India
12 hours ago
Job description
  • Strategy & Execution
  • o   Own and drive execution of all client activation campaigns across PAN India locations.

    o   Translate client briefs into scalable, timely and cost-effective operations plans.

    o   Collaborate with Business Development and Client Servicing to ensure flawless delivery.

    • Operational Leadership
    • o   Build & lead regional and zonal operations teams PAN India.

      o   Ensure execution standards, cost control and timely delivery for each project.

      o   Build and enforce SOPs for campaign execution, logistics, promoter deployment, etc.

    • Promoter & Vendor Management
    • o   Oversee nationwide promoter network – recruitment, onboarding, training and quality control.

      o   Build and manage relationships with execution vendors and third-party agencies.

      o   Ensure legal compliance and documentation of promoters and vendors.

    • Technology & Systems Integration
    • o   Champion adoption and utilization of the internal Campaign Management System (CMS).

      o   Work closely with the technology team to enhance tools for planning, reporting and analysis.

      o   Drive real-time monitoring and data-backed insights from on-ground campaigns.

    • Budgeting & Cost Optimization
    • o   Monitor project budgets, control costs and ensure healthy gross margins.

      o   Work with the finance team to forecast, allocate and track campaign-related expenses.

      o   Ensure statutory compliances

    • People & Performance Management
    • o   Build and mentor a high-performing operations team with clear KRAs and accountability.

      o   Drive training programs to upgrade team capabilities in line with company growth.

      o   Implement performance metrics to evaluate internal team and external vendor success.

    • Risk & Crisis Management
    • o   Anticipate, identify and mitigate operational risks during campaign execution.

      o   Create escalation protocols and response plans for field-related challenges.

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    Operation Manager • Mumbai, Maharashtra, India

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