AM- Digital Marketing - Real Estate Industry

Key Responsibilities :

• Digital Campaign Execution :
• Assist in strategizing and executing ROI-focused digital campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn , and native platforms.
• Manage end-to-end campaign execution, including audience targeting , briefing, creative coordination , budget tracking , A / B testing , and real-time optimizations.
• Performance Metrics & Optimization :
• Monitor and optimize key performance metrics such as CPL , CPQL , CPSV , CTR , CPM , ROAS , and conversion rates across all campaigns.
• Collaboration & Campaign Rollout :
• Collaborate with internal teams (content, design, tech, and analytics) to ensure integrated and timely campaign rollout.
• User Journey Analysis :
• Conduct funnel and user journey analysis to identify friction points and suggest improvements for better conversions.
• Reporting & Insights :
• Generate detailed campaign reports and performance dashboards with actionable insights for internal teams and stakeholders.
• Campaign Hygiene :
• Maintain campaign hygiene, tagging (UTM, GTM) , pixel implementation , and performance tracking for all paid assets.

Key Skills & Competencies :

Skills Required

Digital Marketing, Seo, Sem, Performance Marketing, Campaign Management, Google Ads