We are looking for a Digital Marketing Specialist to join our growing marketing team.
The role requires a mix of creativity and analytical skills to manage SEO, social media, content marketing, paid campaigns, and email campaigns, while working closely with developers on WordPress website updates.
Key Responsibilities :
- Plan and execute SEO strategies (on-page / off-page, keyword research, link building).
- Manage all social media platforms (LinkedIn, Instagram, Facebook, Twitter) with engaging content.
- Create and schedule posts, newsletters, and campaigns using Canva and marketing tools.
- Write video scripts for IT services and support in creative asset development.
- Execute and optimize paid campaigns (LinkedIn Ads, Meta Ads, Google Ads) for ROI-driven results.
- Track, analyze, and report on marketing performance using Google Analytics & Search Console.
- Collaborate with WordPress developers to implement content and website Master's or Bachelor's degree in Marketing, Digital Media, or related field.
- 4-7 years of experience in digital marketing.
- Hands-on knowledge of SEO tools, social media scheduling tools, and email marketing platforms.
- Proven skills in Canva design, WordPress collaboration, and paid ad management.
- Excellent written and verbal communication skills.
- Digital Marketing Certification from a reputed institution (preferred)
(ref : iimjobs.com)