This job offer is not available in your country.
Retention & Growth Marketing Specialist
ConfidentialBengaluru / Bangalore, India6 days ago
Job descriptionDesign and run multi-touch CRM campaigns to improve user retention, reduce churn and drive winbacks through reengagement Smart user segmentation based on deep behavioural understanding built through data analysis and on-ground insights Plan & execute campaigns to achieve success metrics of outcomes & costs by continuous testing and optimizing campaigns - messages, creatives, channels etc. Define & own campaign outcomes by proactive actions, experimentation & optimization, and creating dashboards & reports to tracking and align stakeholders Work with Data and Product teams to build triggers, dashboards, and user insights Explore new tools to reach customers more effectively & efficiently Understand data structures, logic and flow across different platforms used by Yulu to be able to orchestrate reports that might run across multiple data sources Articulate requirements to the data team for complex tasks. Write clear requirements (PRDs, BRDs) for Tech & Data teams to enable campaign triggers and accurate measurement. Strong understanding of user-level data, channel performance & attribution logic. Experience using SQL / Metabase, Google Analytics 4, MMPs like AppsFlyer or Branch. Ability to stitch multiple data streams (performance marketing, referrals, telecalling, organic) & analyse the full picture, to derive clear stories & actionables. Onboard tools to build data connections and drive campaign automation (using APIs, Webhooks, etc) to connect CRM, data pipelines, and other systems for more efficient execution. Manage a dedicated telecalling team for acquisition nudges and retention follow-ups Define calling logic, user lists, scripts, and track conversion impact. Design surveys, user scripts, and incentive structures define KRA / SLAs for telecalling teams. Leverage telesales interactions to gather user feedback, spot trends, and share insights to refine CRM and Product Marketing strategies. Collaborate with Product and Ops to drive the new feature GTM to the right user segments Plan and execute targeted awareness and adoption campaigns for key introductions. Develop GTM plans for new feature rollouts; gather user feedback via on-ground insights Run or support basic performance campaigns on Meta, Google, etc., for user acquisition or re-engagement Monitor channel effectiveness and conversion rates in collaboration with the growth team How platforms like Meta & Google App Campaigns (UAC) work, and how to complement paid performance with CRM & organic channels. Hands-on experience with MoEngage or similar CEPs (WebEngage, CleverTap, etc.) with experience in retention, CRM, or lifecycle marketing Strong analytical skills — can interpret data, identify drop-offs, build hypotheses Strong data handling : advanced Excel / Sheets, SQL basics, GA4, attribution platforms. Familiar with workflow & report automation using APIs, Webhooks, etc Passionate about automating repetitive tasks to scale campaigns efficiently. A system builder — you like creating structure from chaos and scaling what works Loves to collaborate across Product, Ops, Engineering, and Agencies Hands-on, heart for new challenges, flexible going off script, & hungry for growth Flexible to experiment, fail fast, learn faster, and own execution fully SQL or data querying skills. Experience with tools like MMP, GA4, BigQuery, Google Script, and Metabase. Experience managing telecalling or inside sales teams will be a plus.
About Yulu
Yulu is India's leading shared micro-mobility platform, revolutionizing urban transportation through smart, sustainable, and electric-first mobility solutions. With a rapidly growing fleet of tech-enabled electric two-wheelers and a robust battery-swapping infrastructure, Yulu makes last-mile commutes not only efficient but also planet-friendly.
Our IoT-driven platform and smart electric vehicles are helping cities reduce traffic congestion and carbon emissions while empowering millions with affordable and reliable transportation.
Backed by industry giants like Bajaj Auto and Magna International, Yulu operates at the intersection of mobility, technology, and sustainability. Our mission is to reduce congestion, cut emissions, and transform how India moves — one ride at a time.
With millions of rides completed, thousands of EVs on the road, and a rapidly expanding footprint, we're not just building EVs — we're building the future of urban mobility in India.
- ???? Learn more : www.yulu.bike
Role Summary
Yulu has grown its user base over 3X in the last 24 months. The aim is to grow 2X in the next 12 months. We&aposre looking for a Retention & Growth Marketing Specialist to lead our efforts in customer retention & winbacks on digital, through smart engagement and CRM strategies.
You'll be responsible for designing and executing full-funnel user journeys (via MoEngage or similar tools), managing voice-led telesales & surveys, working with Product to drive new feature adoption, and run performance marketing campaigns. Natural flair & fluency with data is critical - you should be able to connect, clean, analyse and interpret data from multiple sources (GA4, AppsFlyer, Metabase, SQL, internal dashboards) and turn them into actionable campaigns and insights
This is a full-time role based in Bangalore, suited for professionals with 3–5 years of experience, offering an exciting opportunity to drive impactful retention and growth initiatives.
Key Responsibilities
Retention & Reactivation (Core Focus)
Data Analysis & Orchestration (Core Focus)
Telesales Channel Management
Product Marketing Support (Basic)
Performance Marketing (Basic)
Requirements :
Nice to Have
Show more
Show less
Skills Required
Apis, Excel, Sql
Create a job alert for this search
Marketing Growth Specialist • Bengaluru / Bangalore, India
Related jobs
%20PRIVATE%20LIMITED)
- Promoted
Senior Growth Manager – Performance Marketing (Google Ads Specialist)
BhanzuBengaluru, Karnataka, India Google Ads (Search, Display, Video, YouTube, etc.EdTech / consumer / subscription businesses.To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enro...Show moreLast updated: 5 days ago
- Promoted
Binocs - Founding Member - Growth Marketing
Binocs.coBangalore, India Tier 1 / 2 Colleges / Founders / US SAAS experience preferable) Binocs Labs Private Limited Industry : B2B SaaS | Location : Bangalore (WFO) | Exper...Show moreLast updated: 30+ days ago
- Promoted
- New!
Oliveboard - Growth Marketing Role
OliveBoard Comptech Private LimitedBangalore, India Curate compelling content and promotional materials to drive course promotion and brand awareness.Manage push notifications, email campaigns, and other marketing initiatives to engage and retain cu...Show moreLast updated: 5 hours ago
- Promoted
Bhanzu - Google Ads Specialist / Senior Growth Manager - Performance Marketing
BhanzuBangalore, India Google Ads (Search, Display, Video, YouTube, etc.EdTech / consumer / subscription Description : - To lead and scale Bhanzus paid acquisition efforts via...Show moreLast updated: 9 days ago
- Promoted
Growth Marketing Manager-Bangalore
ConfidentialBengaluru / Bangalore, India This role will own the entire lifecycle of multi-channel campaigns, drive webinar-led acquisition end-to-end, manage brand reputation across digital touchpoints, and collaborate cross-functionally ...Show moreLast updated: 6 days ago
- Promoted
Growth Specialist
Navavista Technology Ventures Pvt LtdBengaluru, Karnataka, India GTM Manager (Go-To-Market Strategy & Growth).Navavista Technology Ventures Pvt Ltd (Creditsin).Creditsin is India’s upcoming zero-investment referral marketplace for credit cards, loans, and real e...Show moreLast updated: 4 days ago
- Promoted
Ethos Technologies - Senior Lifecycle Growth Marketing Manager
ETHOS LIFE TECHNOLOGIES (INDIA) PRIVATE LIMITEDBangalore, India About Ethos : Ethos was built to make it faster and easier to get life insurance for the next million families.Our approach blends industry expertise, technology, and...Show moreLast updated: 16 days ago
- Promoted
Growth Specialist - Retention
ConfidentialBengaluru / Bangalore, India Customer Growth | Retention & Revenue Expansion - Where customer success meets scale.SaaS Labs is reinventing how businesses talk to their customers, AI powered, multilingual, and real time.Our pro...Show moreLast updated: 6 days ago
- Promoted
Senior Manager – Growth Marketing
NaviBengaluru, Karnataka, India The Marketing and Growth team at Navi drives user acquisition and retention by building a strong brand presence and executing data-driven campaigns.
They work cross-functionally with business, produ...Show moreLast updated: 30+ days ago
- Promoted
Growth and Marketing Lead
ConfidentialBengaluru / Bangalore Build Content Marketing Engine : .It is a new category product and content marketing serves as a vital pillar for us to reach top-of-the-funnel audiences for awareness.
You would be responsible for ca...Show moreLast updated: 6 days ago
- Promoted
Growth (Sales and Marketing)
Yosemite CrewBangalore, IN Practice Management System (PMS) designed with and for pet businesses, pet owners and developers.We're not just building software, we're building a community-powered platform that brings transparen...Show moreLast updated: 23 days ago
- Promoted
Growth Manager
ConfidentialBengaluru / Bangalore Align CRM strategy to the overall brand strategy and business objectives.Ensuring consistent engagement with the customer base via push, emails, WA and other engagement levers.Plan, execute, and mo...Show moreLast updated: 30+ days ago
- Promoted
Growth Marketer
Gleantaphosur, tamil nadu, in Gleantap is a fast-growing Customer Engagement Platform trusted by leading fitness, wellness, healthcare, and lifestyle brands.
We help businesses drive growth, improve retention, and automate engag...Show moreLast updated: 28 days ago
- Promoted
Growth Marketing Manager
AirlearnBangalore Urban, Karnataka, India We are looking for a Growth Marketing Manager who specializes in user-generated content (UGC), influencer marketing, and short-form video content to accelerate brand awareness and customer acquisit...Show moreLast updated: 13 days ago
- Promoted
Growth Manager
BenchireBengaluru, Karnataka, India We are looking for a senior growth manager to drive customer acquisition through our referral program.Customer referrals have been pivotal to Company growth, and you will have the opportunity to im...Show moreLast updated: 30+ days ago
- Promoted
Binocs - Growth Specialist - Marketing
Binocs.coBangalore, India Job Opening : Marketing - Growth | Binocs Labs Private Limited Industry : B2B SaaS | Location : Bangalore (WFO) | Experience : 2+ years Were looking for a Mark...Show moreLast updated: 30+ days ago
- Promoted
Growth Marketing Manager
Augmont | Gold For Allbangalore, karnataka, in Growth Marketing Manager / Product Growth Manager.Remote-first (India), occasional travel (1 to 2 days per month to Mumbai office).
We are bringing tokenised gold to life on chain.Institutional cust...Show moreLast updated: 1 day ago
- Promoted
Growth Marketing Manager
ConfidentialBengaluru / Bangalore, India The Founders and Clinical Team bring together 70+ years of combined experience with institutions and brands such as Manipal Hospital, Tata Institute of Fundamental Research, HealthifyMe, Infra.Ther...Show moreLast updated: 6 days ago