Digital Strategist (Paid Media)

Key Responsibility-

Paid Social Media Advertising (Meta, LinkedIn, X, etc.) :

• Develop and execute monthly paid social calendars aligned with brand goals.
• Plan and run paid promotions and boosted content to enhance reach, engagement, and conversions.
• Coordinate with design and content teams to develop high-performing creatives.
• Monitor ad performance daily and optimize targeting, creatives, placements, and bidding.
• Handle community engagement and DMs to maintain brand voice and customer trust.
• Track social trends, hashtags, and platform updates to integrate into campaigns.
• Drive platform growth by leveraging new features and ad formats.

Google Ads Campaign Management :

Additional Responsibilities :

Required Skills & Qualifications :

Skills Required

Google Ads, Google Analytics