Digital Growth Strategist

Company Description

Stitch Stories is a fast-growing apparel brand bringing thoughtful designs, everyday comfort, and premium craftsmanship to modern India. We’re looking for a Performance Marketer who can scale our digital growth across Meta, Google, and emerging acquisition channels.

About the Role

We’re searching for a data-driven performance marketer who can manage end-to-end paid campaigns, optimize CAC, scale ROAS, and build profitable acquisition funnels. You will work closely with our creative and product teams to drive measurable revenue impact.

Monthly Salary : 80,000 - 1,00,000

Key Responsibilities :

• Create, manage, and optimise campaigns across Meta Ads , Google Ads , YouTube, and retargeting channels.
• Reduce CAC , increase ROAS , and maintain healthy MER .
• Build and manage full-funnel strategies : prospecting → retargeting → retention.
• Plan performance-driven budgets and weekly / monthly projections.
• Conduct A / B tests on creatives, copy, landing pages, and audiences.
• Analyse campaign performance and generate actionable insights.
• Work closely with designers to brief high-converting creatives.
• Improve website conversion rate (CRO) with landing page testing.
• Manage product / collection-level promotion strategies.
• Monitor trends, competitor strategies, and platform updates.

What We’re Looking For :