Digital Engagement Strategist

Company Description

KaroStartup, founded in 2020, is a global platform born from a passion for empowering young entrepreneurs. What started as a college project on Instagram has grown into a vibrant global community of over 1,000,000 members. With a primary focus on highlighting and supporting young talent within India's thriving startup ecosystem, KaroStartup serves as a source of inspiration and a catalyst for innovation. We are dedicated to nurturing entrepreneurial aspirations, particularly in Bharat, while also engaging with a worldwide audience to celebrate innovative ideas and stories.

Role Description

This is a full-time remote role for a Digital Marketing Manager. In this role, the manager will be responsible for developing and executing digital marketing strategies to enhance brand visibility and engagement. Key responsibilities include managing social media campaigns, generating and nurturing leads, monitoring and analyzing digital marketing performance using web analytics tools, and identifying opportunities for outreach and growth. Collaborating with cross-functional teams and staying up-to-date with the latest trends in digital marketing will also be integral to this role.

Qualifications

• Proven expertise in Social Media Marketing with skills in creating and managing campaigns across multiple platforms
• Experience in Lead Generation and strategies to cultivate and convert leads effectively
• Strong foundation in Marketing concepts and practical application
• Proficiency in Web Analytics and tools for tracking and analyzing marketing performance
• Comprehensive knowledge of Digital Marketing strategies and best practices
• Exceptional communication and organizational skills
• Ability to work independently in a remote work environment
• Experience in startup ecosystems or marketing for entrepreneurial ventures is a plus
• Bachelor's degree in Marketing, Business, or a related field is preferred