Data Insights Expert (Manager)

Your responsibilities include but are not limited to :

• GA4 Implementation and Configuration : Lead the implementation and configuration of GA4 data streams, events, and conversions tailored to the unique needs of stakeholders. Utilize GTM for advanced tracking implementations, ensuring accurate data collection and attribution modeling
• Data Extraction and Analysis : Extract and analyze GA4 data to uncover meaningful insights into user behavior, website performance, and campaign effectiveness. Employ advanced segmentation and cohort analysis techniques to deep dive into data and identify trends relevant to business objectives.
• Insights and Recommendations : Translate data findings into actionable insights and recommendations that drive business growth and optimize digital marketing strategies. Develop compelling stories through data visualization and narrative-building to communicate insights effectively to stakeholders.
• Business Problem Solving : Conduct in-depth analysis to understand and solve complex business problems, such as optimizing patient engagement, improving conversion rates, or enhancing digital marketing ROI. Collaborate with cross-functional teams to implement data- driven solutions and measure the impact of strategic initiatives.
• Pharma Domain Expertise : Apply specialized knowledge of web analytics within the Pharma industry, including regulatory compliance considerations, patient journey mapping, and healthcare data privacy. Stay updated with industry trends and regulatory changes that impact digital analytics and marketing strategies in Pharma.
• Reporting and Dashboard Creation : Design and develop custom reports, dashboards, and data visualizations in GA4 to monitor key performance indicators (KPIs) and track progress. Customize reporting formats to meet the needs of different stakeholders, from marketing teams to executive leadership.
• Continuous Learning and Development : Maintain GA (Google Analytics) and GTM certifications to stay abreast of the latest features and best practices in digital analytics. Proactively seek opportunities to enhance technical skills and domain knowledge through training, conferences, and industry networking.

Desirable Requirements :

Skills Required

Data Extraction, Web Analytics, Business Analytics, Google Analytics, Data Collection